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Buying Time 2020 – North Carolina

This page features North Carolina Supreme Court television advertisements from the 2020 election cycle.

Last Updated: November 11, 2020
Published: September 18, 2020

On November 3, 2020, six candidates will compete for three seats on the North Carolina Supreme Court. In North Carolina, justices are selected in partisan elections to serve for eight-year terms. Incumbent Chief Justice Cheri Beasley, a Democrat is being challenged by Republican Associate Justice Paul Newby for the position of Chief Justice. Court of Appeals Judges Lucy Inman (D) and Phil Berger, Jr. (R) are competing for Newby’s seat. Incumbent Justice Mark A. Davis (D) is being challenged by former Republican state senator Tamara Barringer.

Kantar Media/CMAG: Estimated Total TV Spending: $1,592,450*

  • Estimated spending by A Better NC: $436,750
  • Estimated spending by Cheri Beasley: $316,650
  • Estimated spending by Mark Davis: $316,100
  • Estimated spending by Lucy Inman: $322,090
  • Estimated spending by Paul Newby: $200,860

*Spending figures last updated November 10, 2020

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September 15 –Twenty Years

Stream video (QT)

This ad says that Chief Justice Cheri Beasley “make[s] courts work for everyone”

Sponsor: Cheri Beasley

Estimated Spending: $316,650


September 15 – Experience and Integrity

Stream video (QT)

This ad says “for justice that makes sure politics stops at the courthouse steps” vote Lucy Inman

Sponsor: Lucy Inman

Estimated Spending: $315,830


September 15 – Fairness 15

Stream video (QT)

This ad urges voters to “keep Mark Davis on the North Carolina Supreme Court” because he is “fair, proven [and] experienced”

Sponsor: Mark Davis

Estimated Spending: $315,950


September 23 – There’s a Judge

Stream video (QT)

In this ad, a man sings a song to endorse Newby’s candidacy. The song says “there’s a judge they call Paul Newby, he’s got criminals on the run” and that “he’s heard the call to lay down the law to lay down the law to bring justice tough but fair.”

Sponsor: Paul Newby

Estimated Spending: $20,280


September 29 – Accountable

Stream video (QT)

This ad says that “North Carolina Chief Justice Cheri Beasley believes our supreme court should hold politicians in Raleigh accountable. Now extremist Paul Newby wants her job. But Newby wrote the decision defending politicians who racially gerrymander districts to enact their political agenda.”

Sponsor: A Better NC

Estimated Spending: $216,440


September 30 – There’s a Judge They Call

Stream video (QT)

In this ad, a man sings a song to endorse Newby’s candidacy. The song says “there’s a judge they call Paul Newby, he’s got criminals on the run” and that “he’s heard the call to lay down the law to lay down the law to bring justice tough but fair.”

Sponsor: Paul Newby

Estimated Spending: $180,580


September 30 – For Experience 15

Stream video (QT)

This ad says “for experience and integrity, Lucy Inman for supreme court.”

Sponsor: Lucy Inman

Estimated Spending: $6,260


October 6 – Our Judges Should be Independent

Stream video (QT)

This ad says “we expect our judges to be independent and fair. But supreme court Justice Paul Newby disagrees.” It goes on to say that Newby “wrote the opinion defending racial gerrymandering” and criticizes his decisions on climate change.

Sponsor: A Better NC

Estimated Spending: $220,310