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Judicial Election Television Advertising Data – All Cycles

This resource compiles spending and coding information for advertisements appearing in state supreme court elections.

Published: June 29, 2016

Since 2000, The New Polit­ics of Judi­cial Elec­tions series has analyzed state supreme court campaigns, includ­ing tele­vi­sion ad spend­ing and content. Each two-year cycle, the Bren­nan Center compiles data on advert­ise­ments airing in these elec­tions. This inform­a­tion includes the spon­sor name and type, the ad name, the spot count, estim­ated cost, and coding for tone, and themes of each advert­ise­ment. Please find the data for each year or cycle below.

All data on ad airings and spend­ing on ads are calcu­lated and prepared by Kantar Media/CMAG, which captures satel­lite data in the nation’s largest media markets. CMAG’s estim­ates do not reflect ad agency commis­sions or the costs of produ­cing advert­ise­ments, nor do they reflect the cost of ad buys on local cable chan­nels. Cost estim­ates are revised by Kantar Media/CMAG when it receives updated data, result­ing in some fluc­tu­ations in the repor­ted ad spend­ing.The coding for ad theme and tone was prepared by the Bren­nan Center for Justice.