Buying Time 2018- Wisconsin

This page features Wisconsin Supreme Court television advertisements from the 2018 election cycle.

January 23, 2018

Two candidates will compete in the 2018 general election for the seat of current Justice Michael Gableman, who chose not to run for reelection, on the Wisconsin Supreme Court. Attorney Tim Burns, Circuit Judge Rebecca Dallet, and Circuit Judge Michael Screnock competed in the nonpartisan primary on February 20th, 2018. Rebecca Dallet and Michael Screnock received the most votes in the primary, and will face off in the general election on April 3rd, 2018.

The Brennan Center used multiple sources for spending information, which showed the following:

Kantar Media/CMAG: Estimated Total Spending: $487,730*

  • Estimated spending by Tim Burns: $139,570
  • Estimated spending by Rebecca Dallet: $181,910
  • Estimated spending by Michael Screnock:
  • Estimated spending by WMC Issue Mobilization Committee: $166,250

* Spending figures last updated February 20, 2018

FCC Contracts: Recorded TV and Radio Contracts: $761,210.51*

  • Recorded ad buys for Tim Burns: $126,285
  • Recorded ad buys for Rebecca Dallet: $203,075
  • Recorded ad buys for Michael Screnock: $34,618
  • Recorded ad buys for Wisconsin Alliance for Reform: $74,650
  • Recorded ad buys for Wisconsin Manufacturers & Commerce Issue Mobilization: $322,582

* Recorded ad buys last updated February 20, 2018


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January 24 - Dallet Attacked

Stream Video (QT) | Download Storyboard

In this ad, Dallet promises to "defend our values," arguing Trump has "attacked our civil rights and our values."

Sponsor: Rebecca Dallet

Estimated Spending: $181,910

February 7 - Burns Extreme Agenda

Stream Video (QT) | Download Storyboard

This ad says Tim Burns will be "a justice with the courage to take on Scott Walker...and a rigged economy that favors the wealthy and big corporations."

Sponsor: Tim Burns

Estimated Spending: $139,570

February 12 - WMC Throwing the Book

Stream Video (QT) | Download Storyboard

This ad says that Michael Screnock "has a record of throwing the book at murderers, abusers and predators," and thanks Screnock for "keeping Wisconsin families safe."

Sponsor: WMC Issue Mobilization Committee

Estimated Spending: $166,250





All data on ad airings and spending on ads are calculated and prepared by Kantar Media/CMAG, which captures satellite data in the nation’s largest media markets. CMAG’s estimates do not reflect ad agency commissions or the costs of producing advertisements, nor do they reflect the cost of ad buys on local cable channels. Cost estimates are revised by Kantar Media/CMAG when it receives updated data, resulting in some fluctuations in the reported ad spending. Data on spending on ads was also compiled from ad purchase contracts posted by the FCC and from state disclosure databases when available.