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Buying Time 2018– Wisconsin

This page features Wisconsin Supreme Court television advertisements from the 2018 election cycle.

Published: January 23, 2018

Two candid­ates competed in the 2018 general elec­tion for the seat of current Justice Michael Gable­man, who chose not to run for reelec­tion, on the Wiscon­sin Supreme Court. Attor­ney Tim Burns, Circuit Judge Rebecca Dallet, and Circuit Judge Michael Screnock competed in the nonpar­tisan primary on Febru­ary 20th, 2018. Rebecca Dallet and Michael Screnock received the most votes in the primary, and faced off in the general elec­tion on April 3rd, 2018, which Rebecca Dallet won.

The Bren­nan Center used multiple sources for spend­ing inform­a­tion, which showed the follow­ing:

Kantar Media/CMAG: Estim­ated Total TV Spend­ing: $2,415,340 *

  • Estim­ated spend­ing by Tim Burns: $136,800
  • Estim­ated spend­ing by Rebecca Dallet: $431,340
  • Estim­ated spend­ing by Michael Screnock: $227,950
  • Estim­ated spend­ing by WMC Issue Mobil­iz­a­tion Commit­tee: $802,010
  • Estim­ated spend­ing by Greater Wiscon­sin Commit­tee: $827,240

* Spend­ing figures last updated Octo­ber 11, 2018

FCC Contracts: Recor­ded TV and Radio Contracts: $2,630,412.03* 

  • Recor­ded ad buys for Tim Burns: $130,155
  • Recor­ded ad buys for Rebecca Dallet: $452,944
  • Recor­ded ad buys for Michael Screnock: $293,902.52
  • Recor­ded ad buys for Wiscon­sin Alli­ance for Reform: $105,760
  • Recor­ded ad buys for Wiscon­sin Manu­fac­tur­ers & Commerce Issue Mobil­iz­a­tion: $968,503.51
  • Recor­ded ad buys for Greater Wiscon­sin Commit­tee: $352,235
  • Recor­ded ad buys for Greater Wiscon­sin Polit­ical Fund: $324,130
  • Recor­ded ad buys for Wiscon­sin Repub­lican Party: $1,462
  • Recor­ded ad buys for Barron County Repub­lican Party: $1,320

* Recor­ded ad buys last updated April 11, 2018

 

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Advert­ise­ments


Janu­ary 24 – Dallet Attacked

Stream Video (QT) | Down­load Story­board

In this ad, Dallet prom­ises to “defend our values,” arguing Trump has “attacked our civil rights and our values.”

Spon­sor: Rebecca Dallet

Estim­ated Spend­ing: $211,920


Febru­ary 7 – Burns Extreme Agenda

Stream Video (QT) | Down­load Story­board

This ad says Tim Burns will be “a justice with the cour­age to take on Scott Walker­…and a rigged economy that favors the wealthy and big corpor­a­tions.”

Spon­sor: Tim Burns

Estim­ated Spend­ing: $136,800


Febru­ary 12 – WMC Throw­ing the Book

Stream Video (QT) | Down­load Story­board

This ad says that Michael Screnock “has a record of throw­ing the book at murder­ers, abusers and pred­at­ors,” and thanks Screnock for “keep­ing Wiscon­sin famil­ies safe.”

Spon­sor: WMC Issue Mobil­iz­a­tion Commit­tee

Estim­ated Spend­ing: $281,720


March 19 – Never Hold a Seat

Stream Video (QT) | Down­load Story­board

This ad says Screnock “let a child pred­ator walk without time,” and that he should “never hold a seat on the Supreme Court.”

Spon­sor: Rebecca Dallet

Estim­ated Spend­ing: $209,420


March 23 – Never Be for Sale

Stream Video (QT) | Down­load Story­board

This ad says Screnock “says judges should be able to decide cases involving corpor­ate special interests that spend millions to elect them.”

Spon­sor: Greater Wiscon­sin Commit­tee

Estim­ated Spend­ing: $422,140


March 23 – Passion­ate

Stream Video (QT) | Down­load Story­board

In this ad, Screnock argues “we need a justice who respects our laws, not one… rewrit­ing them.”

Spon­sor: Michael Screnock

Estim­ated Spend­ing: $227,950


March 23 – 3-Time Felon

Stream Video (QT) | Down­load Story­board

This ad argues that in a crim­inal case, Dallet “could have sentenced [the defend­ant] to 20 years, but she gave him only two,” and asks voters to tell Dallet “courts should protect our chlidren, not their abusers.”

Spon­sor: WMC Issue Mobil­iz­a­tion Commit­tee

Estim­ated Spend­ing: $520,290


March 28 – At It Again

Stream Video (QT) | Down­load Story­board

This ad alleges “the corpor­ate special interests are at it again, running negat­ive ads trying to buy a Supreme Court seat for Michael Screnock,” and char­ac­ter­izes Dallet as “one of Wiscon­sin’s toughest judges.”

Spon­sor: Greater Wiscon­sin Commit­tee

Estim­ated Spend­ing: $381,870


March 29 – Fair and Impar­tial

Stream Video (QT) | Down­load Story­board

This ad says Screnock “was convicted twice for illeg­ally block­ing women from access­ing repro­duct­ive health­care,” and asks “with these extreme views, how can he be fair?”

Spon­sor: Greater Wiscon­sin Commit­tee

Estim­ated Spend­ing: $23,230

 

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Meth­od­o­logy


All data on ad airings and spend­ing on ads are calcu­lated and prepared by Kantar Media/CMAG, which captures satel­lite data in the nation’s largest media markets. CMAG’s estim­ates do not reflect ad agency commis­sions or the costs of produ­cing advert­ise­ments, nor do they reflect the cost of ad buys on local cable chan­nels. Cost estim­ates are revised by Kantar Media/CMAG when it receives updated data, result­ing in some fluc­tu­ations in the repor­ted ad spend­ing. Data on spend­ing on ads was also compiled from ad purchase contracts posted by the FCC and from state disclos­ure data­bases when avail­able.