One of a series of six papers produced by the Brennan Center regarding Campaign Finance Reform: Voter Mobilization
Only 8.3% Of Party Soft Money Spent On Party Building, GOTV, and Voter Education;
38% Goes To Sham Issue Ads
· In a campaign finance debate filled with red herrings, the biggest fiction yet is that a
soft money ban will kill party building activities.
· Eight cents on the dollar. Based on FEC data, in the 2000 campaign just 8.3% of soft
money spent by the Republican and Democratic parties went to voter education, phone
banks, voter registration, get-out-the-vote drives (“GOTV”) and other party-building activites.
· The parties spent 38% of their soft money—far and away the largest expenditure—on issue
advocacy (television, radio, and direct mail).
· These soft money television ads virtually always mentioned candidates (99.8% of ads) and
rarely mentioned the party (8% of ads). All of these party-sponsored “issue ads” were, in
fact, aimed at electing or defeating candidates. And in the last two months of election
season, a majority of ads (54%) purchased with party soft money attacked an opposing
· The parties spent almost five times as much soft money on sham issue ads in 2000 as they
did on GOTV and other party building activities.
· Party soft money spending on salaries (14.3%) and administration (18.1%) together equaled
four times the amount of soft money spent in 2000 on party building.
· Party soft money spending on fundraising (15.4%) also swamped the party resources
devoted to party building.
· Party building activities ranked fifth in party soft money spending in 2000:
38.0% Issue advocacy
8.3% VOTER MOBILIZATION
· More soft money in the hands of the parties has meant that they have become less engaged
in party building and more committed to televising sham issue ads to help elect a limited
number of specific candidates.
· In two presidential election cycles, from 1992 to 2000, soft money spending by the parties
increased over 500 percent, from $86.1 million to $487.5 million. Democratic Party reliance
on soft money during this period ballooned from 19% to 47% of total expenditures. Republican
Party soft money spending jumped from 16% of total expenditures to 35%.
· In 1992, state party spending on party building activities constituted 14% of soft money
spending. Spending on issue advocacy made up only 3%.
· After the explosion in party demand for soft money put almost a half billion dollars of soft
money into party hands in 2000, soft money spending on party building declined to 10%,
and soft money spending on issue advocacy skyrocketed to over 50%.
· The massive influx of soft money has coincided with a single-minded focus by parties on
producing campaign ads for candidates:
State Party Soft Money Spending