Heading into the 2014 election, America is in the midst of a highly partisan battle over voting rights. On one side, politicians are passing laws that would make it harder for millions to vote. On the other side, groups of voters and advocates are pushing back. As Americans face an ever-shifting voting landscape, the Brennan Center and Advancement Project hope to arm advocates with messages that work. The goal of this project is to help fight against restrictive measures, mobilize voters, and advance affirmative reforms.
The below messaging materials draw on extensive public opinion research on attitudes toward voting and substantial feedback from advocates around the country. Our goal is to give you the most up-to-date and tailored information you need to answer questions and inform your communities. We hope these toolkits are instructive for how we can work together — as a field — to protect voting for all in 2014 and beyond.
Main Voting Messaging Toolkit:
Communicating With Key Audiences:
- Toolkit for Communicating with African-American Audiences
- Toolkit for Communicating with Asian-American Audiences
- Toolkit for Communicating with Latino Audiences
- Toolkit for Communicating with Women
- Toolkit for Communicating with Young Voters
Talking About Key Issues: