Buying Time | State by State Spending 2010

Estimated Spending on Television Advertising in Judicial Elections 2010

Alaska | Alabama | Arkansas | Colorado | Idaho | Illinois | Iowa | Michigan | Montana | North Carolina | Ohio | Texas | West Virgina | All States

Leading up to the November 2010 election, the Brennan Center releasing real-time reports on television advertising in state Supreme Court elections. These reports continue the groundbreaking analysis first conducted in 2000 examining the sponsorship, content and costs of televised state Supreme Court campaign ads.

Alaska
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Estimated airings through November 2, 2010: 30
Estimated air-time spending through November 2, 2010:  $1,930

Alabama
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Estimated airings through November 2, 2010: 9,238
Estimated air-time spending through November 2, 2010:  $1,915,870

Arkansas
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Estimated airings through November 2, 2010:  1,608
Estimated air-time spending through November 2, 2010:  $450,320

Colorado
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Estimated airings through November 2, 2010:  1,052
Estimated air-time spending through November 2, 2010:  $134,820

Idaho
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Estimated airings through November 2, 2010:  336
Estimated air-time spending through November 2, 2010:  $26,200

Illinois
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Estimated airings through November 2, 2010: 3,834
Estimated air-time spending through November 2, 2010:  $1,677,350

Iowa
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Estimated airings through November 2, 2010: 638
Estimated air-time spending through November 2, 2010:  $293,300

Michigan
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Estimated airings through November 2, 2010: 10,781
Estimated air-time spending through November 2, 2010:  $5,184,210

Montana
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Estimated airings through November 2, 2010: 439
Estimated air-time spending through November 2, 2010:  $102,720

North Carolina
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Estimated airings through November 2, 2010: 1,499
Estimated air-time spending through November 2, 2010:  $353,110

Ohio
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Estimated airings through November 2, 2010: 7,472
Estimated air-time spending through November 2, 2010:  $1,962,340

Texas
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Estimated airings through November 2, 2010: 150
Estimated air-time spending through November 2, 2010:  $45,980

West Virginia
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Estimated airings through November 2, 2010: 175
Estimated air-time spending through November 2, 2010:  $26,060

All States
Total estimated airings, all States, through November 2, 2010: 37,252
Total estimated air-time spending, All States, through November 2, 2010:  $12,173,940

Buying Time 2010 Homepage

**In Colorado, no television advertising was aired that endorsed or opposed specific judicial candidates.  Several groups in Colorado did, however, sponsor a public education campaign to provide voters with impartial, nonpartisan information about the judges appearing on Colorado’s ballot.  These groups produced television public service announcements alerting voters to available information resources relating to Colorado’s judicial elections; Colorado’s spending figures reflect the amount spent on these TV spots.

Methodology

*All data on ad airings and spending on ads are calculated and prepared by TNS Media Intelligence/CMAG, which captures satellite data in that nation’s largest media markets.  CMAG’s calculations do not include advertising in the smallest markets, and they do not reflect ad agency commissions or the costs of producing advertisements.  The costs reported here therefore understate actual expenditures; the estimates are useful principally for purposes of comparison of relative spending levels across states.

*Radio advertisments are not reflected in Spending figures.