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Buying Time 2016 – Florida

This page features campaign advertisements from Florida’s 2016 state supreme court elections.

Published: May 30, 2017

Three seats were up for up for a retention election on the Florida Supreme Court on November 8, 2016. In Florida, justices are initially appointed to 6 year terms, after which they run in up-or-down retention elections. This year, Justice Jorge Labarga, Justice Charles Canaday, and Justice Ricky L Polston were retained by the Florida voters. 

The Brennan Center used multiple sources for spending information, which showed the following: 

Kantar Media/CMAG: Estimated Total Spending: $1,370*

  • Spending estimate for Escambia County Republican Party: $1,340

*Spending estimates last updated on on May 30, 2017

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November 1 – Interpret the Law 10

Stream Video (QT) | Download Storyboard

This ad says “we need supreme court justices who…[won’t] create law from the bench.”

Sponsor: Escambia County Republican Party

Estimated Spending (Kantar Media/CMAG): $1,370


Lloyd Dunkelberger, Florida Supreme Court Judges Face Merit Retention Votes Nov. 8, Orlando Sentienel, October 6, 2016. 


Data on ad airings and spending on ads are calculated and prepared by Kantar Media/CMAG, which captures satellite data in the nation’s largest media markets. CMAG’s estimates do not reflect ad agency commissions or the costs of producing advertisements, nor do they reflect the cost of ad buys on local cable channels. Cost estimates are revised by Kantar Media/CMAG when it receives updated data, resulting in some fluctuations in the reported ad spending.

Data on spending on ads was also compiled from ad purchase contracts posted by the FCC and from state disclosure databases when available.