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Buying Time 2014 – Montana

This page features Montana Supreme Court television advertisements from the 2014 election cycle.

Published: October 1, 2014

Two incum­bent justices ran for reelec­tion in a nonpar­tisan race in Montana this year. Justice James Rice was chal­lenged by attor­ney W. Daivd Herbert and kept his seat. Justice Michael Wheat faced off against Montana Soli­citor General Lawrence VanDyke. Montana Supreme Court elec­tions have tradi­tion­ally been low-key affairs, but this year saw increased spend­ing as the Repub­lican State Lead­er­ship Commit­tee announced plans to pay partic­u­lar atten­tion to these state races. 

Justice Wheat won the race, garner­ing 59 percent of the vote. 

Estim­ated Total Spend­ing: $353,630*

  • Estim­ated Spend­ing by Mike Wheat: $39,450
  • Estim­ated Spend­ing by the Repub­lican State Lead­er­ship Commit­tee: $65,360
  • Estim­ated Spend­ing by Montanans for Liberty and Justice: $179,240
  • Estim­ated spend­ing by Amer­ic­ans for Prosper­ity: $69,580

*These figures were last updated on Novem­ber 16, 2014.

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Advert­ise­ments


Octo­ber 31 – Pocket Rev

Stream Video (QT) | Down­load Story­board

This ad decries Lawrence VanDyke’s ties to out -of-state interests. 

Spon­sor: Montanans for Liberty and Justice

Estim­ated Spend­ing: $25,360


Octo­ber 29 – Crit­ical

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This ad compares Lawrence VanDyke’s crim­inal justice record to that of Mike Wheat. 

Spon­sor: Repub­lican State Lead­er­ship Commit­tee

Estim­ated Spend­ing: $15,980


Octo­ber 28 – How Do the Votes Compare

Stream Video (QT) | Down­load Story­board

In this ad, Amer­ic­ans for Prosper­ity compares Mike Wheat’s record as a former state senator to his record as a Supreme Court justice. 

Spon­sor: Amer­ic­ans for Prosper­ity

Estim­ated Spend­ing: $47,710


Octo­ber 27 – At It Again 

Stream Video (QT) | Down­load Story­board

In this ad, Mike Wheat says out-of-state corpor­a­tions are distort­ing the truth about his record. 

Spon­sor: Mike Wheat

Estim­ated Spend­ing: $13,570


Octo­ber 27 – Montana Deserves

Stream Video (QT) | Down­load Story­board

This ads claims Justice Mike Wheat has “extreme polit­ics.” 

Spon­sor: Amer­ic­ans for Prosper­ity 

Estim­ated Spend­ing: $21,870


Octo­ber 7 – Pocket

Stream Video (QT) | Down­load Story­board

This ad says Lawrence VanDyke is “in the pocket of out of state special interests,” while Justice Mike Wheat “is his own man.” 

Spon­sor: Montanans for Liberty and Justice

Estim­ated Spend­ing: $153,880


Octo­ber 7 – Tired of Stor­ies

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The Repub­lican State Lead­er­ship Commit­tee says Lawrence VanDyke is “not a politi­cian,” in this ad. 

Spon­sor: Repub­lican State Lead­er­ship Commit­tee

Estim­ated Spend­ing: $49,380


Septem­ber 30 – Crim­inal Prosec­utor 

Stream Video (QT) | Down­load Story­board

In this ad, Justice Mike Wheat discusses how import­ant it is to elect judges who have legal exper­i­ence. 

Spon­sor: Mike Wheat

Estim­ated Spend­ing: $25,880


News


Mike Dennison, AFP Launches Ad Against Montana Supreme Court Candid­ate Wheat, The Missoulian, Octo­ber 23, 2014. 

Jessica Mayrer, Crowding the Race: Partisan Polit­ics, PAC Money Permeate Supreme Court Campaign, Missoula Inde­pend­ent, Octo­ber 9, 2014. 

John S. Adams, Rice Boasts Exper­i­ence in Re-Elec­tion Bid, Great Falls Tribune, Septem­ber 27, 2014. 

John S. Adams, Supreme Court Candid­ate Supports Jury Nulli­fic­a­tionGreat Falls Tribune, Septem­ber 27, 2014. 


Meth­od­o­logy


All data on ad airings and spend­ing on ads are calcu­lated and prepared by Kantar Media/CMAG, which captures satel­lite data in the nation’s largest media markets. CMAG’s estim­ates do not reflect ad agency commis­sions or the costs of produ­cing advert­ise­ments, nor do they reflect the cost of ad buys on local cable chan­nels. Cost estim­ates are revised by Kantar Media/CMAG when it receives updated data, result­ing in some fluc­tu­ations in the repor­ted ad spend­ing.