Buying Time 2016 - Louisiana

This page features Louisiana Supreme Court television advertisements from the 2016 election cycle.

May 30, 2017

On November 8th, two seats were up for election on Louisiana's Supreme Court. In Louisiana, Justices are chosen in partisan elections and serve ten year terms. Justice Marcus Clark ran unopposed for reelection. Judge Jimmy Genovese defeated Judge Marilyn Castle for an open seat on the court. This seat was previously held by Justice Jeanette Theriot Knoll, who did not seek reelection.

The Brennan Center used multiple sources for spending information, which showed the following: 

Kantar Media/CMAG: Estimated Total Spending: $2,511,800*

  • Estimated Spending by Jimmy Genovese: $495,600
  • Estimated Spending by Marilyn Castle: $276,090
  • Estimated Spending by Citizens for Judicial Excellence: $530,710
  • Estimated Spending by Restore Our Coast PAC: $276,130
  • Estimated Spending by Center for Individual Freedom: $933,270

*Spending estimate last updated on: May 30, 2017.

FCC Contracts: Recorded TV Contracts: $1,761,975*

  • Television ad buys recorded for Jimmy Genovese: $564,446
  • Television ad buys recorded for Marilyn Castle: $206,313
  • Television ad buys recorded for Citizens for Judicial Excellence: $154,875
  • Television ad buys recorded for Restore Our Coast PAC: $291,725
  • Television ad buys recorded for Center for Individual Freedom: $544,616

*Recorded ad buys last updated on November 3, 2016

Return to Buying Time 2016

Return to Buying Time Homepage


Advertisements


November 2 - Propping Up

Stream Video (QT) | Download Storyboard

This ad says "a Virginia secret money group is...propping up Marilyn Castle's campaign."

Sponsor: Restore Our Coast PAC

Estimated Spending (Kantar Media/CMAG): $49,590


November 1 - Friends in Washington

Stream Video (QT) | Download Storyboard

This ad says "my values and aren't for sale and neither is our supreme court."

Sponsor: Jimmy Genovese

Estimated Spending (Kantar Media/CMAG): $64,820


October 31 - Real Differences

Stream Video (QT) | Download Storyboard

This ad says Genovese is "bad on crime and jobs," while Castle is "smart, fair, [and] tough."

Sponsor: Citizens for Judicial Excellence

Estimated Spending (Kantar Media/CMAG): $151,090


October 28 - Leniency

Stream Video (QT) | Download Storyboard

This ad says "Call Judge Genovese and tell him to put our safety first and get tough on crime."

Sponsor: Center for Individual Freedom

Estimated Spending (Kantar Media/CMAG): $191,930


October 28 - Unlimited Corporate Money

Stream Video (QT) | Download Storyboard

This ad says Castle "sides with big business over hard working people."

Sponsor: Jimmy Genovese

Estimated Spending (Kantar Media/CMAG): $109,430


October 27 - Ever Wonder

Stream Video (QT) | Download Storyboard

This ad attacks Genovese for his financial support from trial lawyers.

Sponsor: Marilyn Castle

Estimated Spending (Kantar Media/CMAG): $85,280


October 26 - From Day One

Stream Video (QT) | Download Storyboard

This ad says Genovese is "pro-God and pro-family."

Sponsor: Restore Our Coast PAC

Estimated Spending (Kantar Media/CMAG): $56,930


October 25 - Protect Innocent Victims

Stream Video (QT) | Download Storyboard

This ad criticizes Genovese for previous rulings. 

Sponsor: Center for Individual Freedom

Estimated Spending (Kantar Media/CMAG): $213,680


October 19 - Poisoned Drinking Water

Stream Video (QT) | Download Storyboard

This ad criticizes Castle for a ruling in a case involving contaminated water.

Sponsor: Jimmy Genovese

Estimated Spending (Kantar Media/CMAG): $105,450


October 17 - Child Predators

Stream Video (QT) | Download Storyboard

This ad praises Castle for "locking up child sex offenders for good."

Sponsor: Center for Individual Freedom

Estimated Spending (Kantar Media/CMAG): $368,870


October 14 - Standards Will Be Raised

Stream Video (QT) | Download Storyboard

This ad says Castle is a "endorsed for her impeccable conservative record."

Sponsor: Marilyn Castle

Estimated Spending (Kantar Media/CMAG): $68,980


October 13 - Strong and Sound Values

Stream Video (QT) | Download Storyboard

This ad says Louisiana lives by "strong and sound, conservative values," which Genovese shares. 

Sponsor: Restore Our Coast PAC

Estimated Spending (Kantar Media/CMAG): $126,950


October 7 - Bus Stop

Stream Video (QT)Download Storyboard

This ad says Genovese became a judge to "build a safer community and protect our future generation."

Sponsor: Jimmy Genovese

Estimated Spending (Kantar Media/CMAG): $101,560


October 6 - Unsuitable Rev

Stream Video (QT)Download Storyboard

This ad criticizes a decision by Genovese for letting a "thief...off the hook" for damages resulting from a robbery.

Sponsor: Citizens for Judicial Excellence

Estimated Spending (Kantar Media/CMAG): $316,350


October 5 - Firm But Fair

Stream Video (QT)Download Storyboard

This ad includes Castle's experience as chief judge and praise from law enforcement.

Sponsor: Marilyn Castle

Estimated Spending (Kantar Media/CMAG): $54,210


October 5 - Unsuitable

Stream Video (QT)Download Storyboard

This ad says Genovese "uses the law to protect criminals."

Sponsor: Citizens for Judicial Excellence

Estimated Spending (Kantar Media/CMAG): $5,020


October 5 - Beautiful Moments

Stream Video (QT)Download Storyboard

Sponsor: Marilyn Castle

Estimated Spending (Kantar Media/CMAG): $44,010


September 24 - Twenty Years

Stream Video (QT)Download Storyboard

This ad says Genovese's has the "experience you deserve; integrity you expect."

Sponsor: Jimmy Genovese

Estimated Spending (Kantar Media/CMAG): $90,720


News


Jeremy Alford, Opinion: Don't Ignore Supreme Court Race, Daily Comet, Sept. 20, 2016. 


Methodology


Data on ad airings and spending on ads are calculated and prepared by Kantar Media/CMAG, which captures satellite data in the nation’s largest media markets. CMAG’s estimates do not reflect ad agency commissions or the costs of producing advertisements, nor do they reflect the cost of ad buys on local cable channels. Cost estimates are revised by Kantar Media/CMAG when it receives updated data, resulting in some fluctuations in the reported ad spending.

Data on spending on ads was also compiled from ad purchase contracts posted by the FCC and from state disclosure databases when available.