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Buying Time 2018– Arkansas

This page features Arkansas Supreme Court television advertisements from the 2018 election cycle.

Published: May 1, 2018

Three candid­ates will compete in the 2018 runoff for the seat of current Arkan­sas Supreme Court Justice Court­ney Good­son. Justice Good­son, attor­ney David Ster­ling, and Arkan­sas Court of Appeals Judge Kenneth Hixson competed in the nonpar­tisan general elec­tion on May 22nd, 2018. No candid­ate received more than 50 percent of the vote, so Court­ney Good­son and David Ster­ling, the candid­ates who received the largest vote shares, will compete in a runoff elec­tion on Novem­ber 6, 2018.

Estim­ated Total TV Spend­ing: $1,264,090*

  • Estim­ated spend­ing by the Judi­cial Crisis Network: $510,660
  • Estim­ated spend­ing by the Repub­lican State Lead­er­ship Commit­tee: $752,580
  • Estim­ated spend­ing by Court­ney Good­son: $850

*Spend­ing figures last updated Novem­ber 5, 2018

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Advert­ise­ments


May 2 – Stop Taking Gifts

Stream Video (QT) | Down­load Story­board

This ad accuses Justice Good­son of “taking gifts and big money from donors for years,” and of being “a polit­ical insider abus­ing the system.” 

Spon­sor: Judi­cial Crisis Network

Estim­ated Spend­ing: $343,180

 


May 5 – Fake News Media

Stream Video (QT) | Down­load Story­board

This ad argues the “fake news media [has] twis­ted the truth to defend their power,” and that the Arkan­sas Supreme Court “needs David Ster­ling, a strong conser­vat­ive, to defend Arkan­sas values.” 

Spon­sor: Repub­lican State Lead­er­ship Commit­tee

Estim­ated Spend­ing: $249,020


May 12 – Tech­nic­al­ity

Stream Video (QT) | Down­load Story­board

This ad asks view­ers to “tell Kenneth Hixson, don’t let another convict threaten our chil­dren.”

Spon­sor: Judi­cial Crisis Network

Estim­ated Spend­ing: $167,480


Octo­ber 12 – Conser­vat­ive Agenda

Stream Video (QT) | Down­load Story­board

In this ad, Neva Baker says “I’ve known David Ster­ling for several years now – he is the most conser­vat­ive Chris­tian candid­ate that I have ever known.”

Spon­sor: Repub­lican State Lead­er­ship Commit­tee

Estim­ated Spend­ing: $38,180

Octo­ber 21 – Respons­ib­il­ity

Stream Video (QT) | Down­load Story­board

In this ad, Justice Good­son says “always let faith be your guide, and never back down from a bully.”

Spon­sor: Court­ney Good­son

Estim­ated Spend­ing: $300
 

Octo­ber 23 – Conser­vat­ive Agenda 15

Stream Video (QT) | Down­load Story­board

This ad says “David Ster­ling shares Pres­id­ent Trump and Governor Hutchin­son’s conser­vat­ive agenda.”

Spon­sor: Repub­lican State Lead­er­ship Commit­tee

Estim­ated Spend­ing: $232,480

Octo­ber 23 – Reject 15

Stream Video (QT) | Down­load Story­board

This ad says “Court­ney Good­son took a $50,000 trip to Italy on a donor’s yacht,” and asks view­ers to “Reject scan­dal – reject Court­ney Good­son.”

Spon­sor: Repub­lican State Lead­er­ship Commit­tee

Estim­ated Spend­ing: $232,900
 

Octo­ber 28 – What You Should Know

Stream Video (QT) | Down­load Story­board

In this ad, Court­ney Good­son says “serving on the Arkan­sas Supreme Court is a tremend­ous respons­ib­il­ity, and I work daily to be worthy of it.”

Spon­sor: Court­ney Good­son

Estim­ated Spend­ing: $550

 

News


 

Meth­od­o­logy


All data on ad airings and spend­ing on ads are calcu­lated and prepared by Kantar Media/CMAG, which captures satel­lite data in the nation’s largest media markets. CMAG’s estim­ates do not reflect ad agency commis­sions or the costs of produ­cing advert­ise­ments, nor do they reflect the cost of ad buys on local cable chan­nels. Cost estim­ates are revised by Kantar Media/CMAG when it receives updated data, result­ing in some fluc­tu­ations in the repor­ted ad spend­ing. Data on spend­ing on ads was also compiled from ad purchase contracts posted by the FCC and from state disclos­ure data­bases when avail­able.