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Buying Time 2016 – Arkansas

This page features campaign advertisements from Arkansas’ 2016 state supreme court elections.

Published: September 14, 2016

Two seats were up for elec­tion on Arkansas’ Supreme Court in 2016. Arkan­sas Supreme Court justices are chosen in nonpar­tisan elec­tions and serve for eight-year terms. All four candid­ates competed in a nonpar­tisan elec­tion on March 1, 2016.  Circuit Court Judge Dan Kemp defeated Asso­ci­ate Justice Court­ney Good­son in the race for the Chief Justice posi­tion. The current Chief Justice, Howard Brill, did not file for reelec­tion. Circuit Judge Shawn A. Womack defeated attor­ney Clark W. Mason in the race for the Court’s 5th posi­tion. Justice Paul Daniel­son, who currently fills the 5th posi­tion, will retire at the end of 2016. 

The Bren­nan Center used multiple sources for spend­ing inform­a­tion, which showed the follow­ing: 

Kantar Media/CMAG: Estim­ated Total TV Spend­ing: $1,240,730*

  • Estim­ated spend­ing by Court­ney Good­son: $378,650
  • Estim­ated spend­ing by the Judi­cial Crisis Network: $554,840
  • Estim­ated spend­ing by Dan Kemp: $110,710
  • Estim­ated spend­ing by Clark Mason: $76,080
  • Estim­ated spend­ing by the Repub­lican State Lead­er­ship Commit­tee: $120,450

*Kantar Media/CMAG estim­ates last updated on March 15, 2016

FCC Contracts: Recor­ded TV Contracts: $1,299,200*

  • Tele­vi­sion ad buys recor­ded for Court­ney Good­son: $338,030
  • Tele­vi­sion ad buys recor­ded for the Judi­cial Crisis Network: $604,405
  • Tele­vi­sion ad buys recor­ded for Dan Kemp: $107,890
  • Tele­vi­sion ad buys recor­ded for Clark Mason: $73,500.00
  • Tele­vi­sion ad buys recor­ded for the Repub­lican State Lead­er­ship Commit­tee: $175,375.00

*Recor­ded ad buys last updated on March 1, 2016

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Advert­ise­ments


Febru­ary 23 – Ka-Ching

Stream Video (QT)  | Down­load Story­board

This ad describes Clark Mason as “the ulti­mate jack­pot personal injury trial lawyer.”

Spon­sor: Repub­lican State Lead­er­ship Commit­tee

Estim­ated Spend­ing (Kantar Media/CMAG): $120,450


Febru­ary 23 – Special

Stream Video (QT)  | Down­load Story­board

In this ad, Mason says he’ll “decide every case strictly on the facts of the law.”

Spon­sor: Clark Mason

Estim­ated Spend­ing (Kantar Media/CMAG): $31,810


Febru­ary 21 – Not For Sale

Stream Video (QT) | Down­load Story­board

This ad says Good­son took contri­bu­tions from trial lawyers and ruled in their favor. 

Spon­sor: Judi­cial Crisis Network

Estim­ated Spend­ing (Kantar Media/CMAG): $255,010


Febru­ary 20 – Dark Money 2

Stream Video (QT) | Down­load Story­board

Good­son calls attack ads against her “shady,” emphas­iz­ing that she “play[s] by the rules.”

Spon­sor: Court­ney Good­son

Estim­ated Spend­ing (Kantar Media/CMAG): $125,690


Febru­ary 19 – The Least Among Us

Stream Video (QT) | Down­load Story­board

Mason discusses his legal exper­i­ence and says he will “be fair and impar­tial.”

Spon­sor: Clark Mason

Estim­ated Spend­ing (Kantar Media/CMAG): $44,270


Febru­ary 16 – Our Values Rev

Stream Video (QT) | Down­load Story­board

Kemp discusses the values from his upbring­ing: “faith in God, integ­rity, and exper­i­ence.”

Spon­sor: Dan Kemp

Estim­ated Spend­ing (Kantar Media/CMAG): $57,340


Febru­ary 16 – Our Values

Stream Video (QT) | Down­load Story­board

Kemp discusses his upbring­ing, values, exper­i­ence on the court.

Spon­sor: Dan Kemp

Estim­ated Spend­ing (Kantar Media/CMAG): $53,370


Febru­ary 10 – Dark Money

Stream Video (QT) | Down­load Story­board

Good­son calls attack ads against her “shady and false.”

Spon­sor: Court­ney Good­son

Estim­ated Spend­ing (Kantar Media/CMAG): $132,440


Febru­ary 9 – First Day in Court Rev

Stream Video (QT) | Down­load Story­board

Court­ney Good­son discusses the values she will bring to the court.

Spon­sor: Court­ney Good­son

Estim­ated Spend­ing (Kantar Media/CMAG): $17,380


Febru­ary 8 - The Insider

Stream Video (QT) | Down­load Story­board

This ad criti­cizes Court­ney Good­son for accept­ing gifts and contri­bu­tions from trial lawyers.

Spon­sor: Judi­cial Crisis Network

Estim­ated Spend­ing (Kantar Media/CMAG): $299,830


Febru­ary 3 - First Day in Court

Stream Video (QT) | Down­load Story­board

In this ad, Good­son says her prior­ity is “to earn your trust every day, honor­ing the Consti­tu­tion, and making sure justice is served.”

Spon­sor: Court­ney Good­son

Estim­ated Spend­ing (Kantar Media/CMAG): $103,140


Mail­ers


Repub­lican State Lead­er­ship Commit­tee

Mailer FrontMailer Back

This mailer by the Repub­lican State Lead­er­ship Commit­tee high­lights his ethics, integ­rity, and conser­vat­ive values, while attack­ing Good­son’s ethics and claim­ing she took gifts from trial lawyers. 


News


John Lyon, Panel Debates Possible Judi­cial Reforms, Arkan­sas News, March 30, 2016.

David Ramsey, Dan Kemp and Shawn Womack Elec­ted to Supreme Court, Arkan­sas Times, March 1, 2016.

David Ramsey, Justice Court­ney Good­son Ad Hits Airwaves in Race for Chief Justice of State Supreme Court, Arkan­sas Times, Febru­ary 3, 2016.

Benjamin Hardy, The 2016 Elec­tion Preview, Arkan­sas Times, Novem­ber 12, 2015. 


Meth­od­o­logy


Data on ad airings and spend­ing on ads are calcu­lated and prepared by Kantar Media/CMAG, which captures satel­lite data in the nation’s largest media markets. CMAG’s estim­ates do not reflect ad agency commis­sions or the costs of produ­cing advert­ise­ments, nor do they reflect the cost of ad buys on local cable chan­nels. Cost estim­ates are revised by Kantar Media/CMAG when it receives updated data, result­ing in some fluc­tu­ations in the repor­ted ad spend­ing.

Data on spend­ing on ads was also compiled from ad purchase contracts posted by the FCC and from state disclos­ure data­bases when avail­able.