Buying Time | State by State Spending 2012

Estimated Spending on Television Advertising in Judicial Elections 2012*

Alabama | Arkansas | Florida | Illinois | Iowa | Kentucky | Louisiana | Michigan | Mississippi | Montana | North Carolina | Ohio | Oklahoma | Oregon | Texas | West Virgina | All States

Total Outside Spending by Group

Leading up to the November 2012 election, the Brennan Center released real-time reports on television advertising in state supreme court elections. These reports continue the groundbreaking analysis first conducted in 2000 examining the sponsorship, content, and costs of televised state supreme court campaign ads.

Alabama
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Estimated airings through November 6, 2012: 7,644.
Estimated air-time spending through November 6, 2012:  $3,375,190.

Arkansas
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Estimated airings through November 6, 2012: 560.
Estimated air-time spending through November 6, 2012:  $168,410.

Florida
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Estimated airings through November 6, 2012: 2,140.
Estimated air-time spending through November 6, 2012:  $3,108,190.

Illinois
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Estimated airings through November 6, 2012: 1,042.
Estimated air-time spending through November 6, 2012:  $1,334,170.

Iowa
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Estimated airings through November 6, 2012: 265.
Estimated air-time spending through November 6, 2012:  $163,600.

Kentucky
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Estimated airings through November 6, 2012: 275.
Estimated air-time spending through November 6, 2012: $131,850.  

Louisiana
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Estimated airings through December 9, 2012: 2,838.
Estimated air-time spending through December 9, 2012:  $1,925,500.

Michigan
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Estimated airings through November 6, 2012: 15,532.
Estimated air-time spending through November 6, 2012:  $8,862,220.

Mississippi
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Estimated airings through November 6, 2012: 4,154.
Estimated air-time spending through November 6, 2012:  $2,306,990.

Montana
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Estimated airings through November 6, 2012: 128.
Estimated air-time spending through November 6, 2012:  $22,110.

North Carolina
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Estimated airings through November 6, 2012: 3,804.
Estimated air-time spending through November 6, 2012:  $3,585,400.

Ohio
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Estimated airings through November 6, 2012: 4,694.
Estimated air-time spending through November 6, 2012:  $1,736,880.

Oklahoma
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Estimated airings through November 6, 2012: 372.
Estimated air-time spending through November 6, 2012:  $453,140.

Oregon
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Estimated airings through November 6, 2012: 192.
Estimated air-time spending through November 6, 2012:  $101,630.

Texas
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Estimated airings through November 6, 2012: 2,076.
Estimated air-time spending through November 6, 2012:  $1,167,930.

West Virginia
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Estimated airings through November 6, 2012: 5,612.
Estimated air-time spending through November 6, 2012:  $1,257,110.

All States
Total estimated airings, all States, through December 9, 2012: 51,328.
Total estimated air-time spending, All States, through December 9, 2012:  $29,701,040.

Total Outside Spending by Group (Excluding Candidate and Party Spending)

Methodology

All data on ad airings and spending on ads are calculated and prepared by Kantar Media/CMAG, which captures satellite data in that nation’s largest media markets. CMAG’s calculations do not include advertising in the smallest markets, and they do not reflect ad agency commissions or the costs of producing advertisements. The costs reported here therefore understate actual expenditures; the estimates are useful principally for purposes of comparing relative spending levels across states.

Radio advertisements are not reflected in spending figures.