Buying Time 2018- Arkansas

This page features Arkansas Supreme Court television advertisements from the 2018 election cycle.

May 1, 2018

Three candidates will compete in the 2018 runoff for the seat of current Arkansas Supreme Court Justice Courtney Goodson. Justice Goodson, attorney David Sterling, and Arkansas Court of Appeals Judge Kenneth Hixson competed in the nonpartisan general election on May 22nd, 2018. No candidate received more than 50 percent of the vote, so Courtney Goodson and David Sterling, the candidates who received the largest vote shares, will compete in a runoff election on November 6, 2018.

Estimated Total TV Spending: $1,264,090*

  • Estimated spending by the Judicial Crisis Network: $510,660
  • Estimated spending by the Republican State Leadership Committee: $752,580
  • Estimated spending by Courtney Goodson: $850

*Spending figures last updated November 5, 2018

Return to Buying Time 2018

Return to Buying Time Homepage


Advertisements


May 2 - Stop Taking Gifts

Stream Video (QT) | Download Storyboard

This ad accuses Justice Goodson of "taking gifts and big money from donors for years," and of being "a political insider abusing the system." 

Sponsor: Judicial Crisis Network

Estimated Spending: $343,180

 


May 5 - Fake News Media

Stream Video (QT) | Download Storyboard

This ad argues the "fake news media [has] twisted the truth to defend their power," and that the Arkansas Supreme Court "needs David Sterling, a strong conservative, to defend Arkansas values." 

Sponsor: Republican State Leadership Committee

Estimated Spending: $249,020


May 12 - Technicality

Stream Video (QT) | Download Storyboard

This ad asks viewers to "tell Kenneth Hixson, don't let another convict threaten our children."

Sponsor: Judicial Crisis Network

Estimated Spending: $167,480


October 12 - Conservative Agenda

Stream Video (QT) | Download Storyboard

In this ad, Neva Baker says "I've known David Sterling for several years now - he is the most conservative Christian candidate that I have ever known."

Sponsor: Republican State Leadership Committee

Estimated Spending: $38,180

October 21 - Responsibility

Stream Video (QT) | Download Storyboard

In this ad, Justice Goodson says "always let faith be your guide, and never back down from a bully."

Sponsor: Courtney Goodson

Estimated Spending: $300
 

October 23 - Conservative Agenda 15

Stream Video (QT) | Download Storyboard

This ad says "David Sterling shares President Trump and Governor Hutchinson's conservative agenda."

Sponsor: Republican State Leadership Committee

Estimated Spending: $232,480

October 23 - Reject 15

Stream Video (QT) | Download Storyboard

This ad says "Courtney Goodson took a $50,000 trip to Italy on a donor's yacht," and asks viewers to "Reject scandal - reject Courtney Goodson."

Sponsor: Republican State Leadership Committee

Estimated Spending: $232,900
 

October 28 - What You Should Know

Stream Video (QT) | Download Storyboard

In this ad, Courtney Goodson says "serving on the Arkansas Supreme Court is a tremendous responsibility, and I work daily to be worthy of it."

Sponsor: Courtney Goodson

Estimated Spending: $550

 

News


 

Methodology


All data on ad airings and spending on ads are calculated and prepared by Kantar Media/CMAG, which captures satellite data in the nation’s largest media markets. CMAG’s estimates do not reflect ad agency commissions or the costs of producing advertisements, nor do they reflect the cost of ad buys on local cable channels. Cost estimates are revised by Kantar Media/CMAG when it receives updated data, resulting in some fluctuations in the reported ad spending. Data on spending on ads was also compiled from ad purchase contracts posted by the FCC and from state disclosure databases when available.