Buying Time 2017- Pennsylvania

This page features Pennsylvania Supreme Court television advertisements from the 2017 election cycle.

Two candidates competed in a partisan election for one spot on the Pennsylvania Supreme Court in the 2017 election, and two justices faced retention elections. Candidates for the competitive election first ran unopposed in the May 16 primary and advanced to the November 7 general election. Initially an appointee, Justice Sallie Mundy (R) had to stand for a partisan election to serve her first full term. She defeated Judge Dwayne D. Woodruff (D). Chief Justice Thomas Saylor (R) and Justice Debra Todd (D) both won their retention elections.

November 7, 2017

Estimated Total Spending: $1,154,400

  • Estimated spending by Sallie Mundy: $895,440
  • Estimated spending by Debra Todd: $216,660
  • Estimated spending by Pennsylvania Democratic Party: $19,160
  • Estimated spending by Dwayne Woodruff: $23,140

*Spending figures last updated on November 7, 2017

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October 16 - Bipartisan Support 15

Stream Video (QT) | Download Storyboard

In this ad, Sallie Mundy describes herself as "not your typical Republican," and reflects on her bipartisan support.

Sponsor: Sallie Mundy 

Estimated Spending: $299,830


October 16 - Middle Class Values 15

Stream Video (QT) | Download Storyboard

In this ad, Sallie Mundy describes her experience "fighting for middle class values as a lawyer and a judge."

Sponsor: Sallie Mundy

Estimated Spending: $238,890


October 16 - Pitt Grad 15

Stream Video (QT) | Download Storyboard

In this ad, Sallie Mundy says she is a proud graduate of Pitt, and describes her law enforcement and middle class support. 

Sponsor: Sallie Mundy

Estimated Spending: $98,520


October 25 - Retain

Stream Video (QT) | Download Storyboard

In this ad, Debra Todd's daughter says Todd "protects our children, safeguards our seniors, and promotes justice for veterans," and Todd is promoted for "speaking out on sexual assault."

Sponsor: Debra Todd  

Estimated Spending: $216,660


October 29 - Fight Back 15

Stream Video (QT) | Download Storyboard

This ad asks voters if they are "angry about Donald Trump," notes that "Trump opposes equal pay for women," and encourages voters to "fight back."

Sponsor: Pennsylvania Democratic Party 

Estimated Spending: $4,880


October 29 - Protect Our Rights 15

Stream Video (QT) | Download Storyboard

This ad asks voters if they are "angry about Donald Trump," and encourages voters to "vote for judges to protect our rights." 

Sponsor: Pennsylvania Democratic Party 

Estimated Spending: $6,280


October 29 - Threatens Our Civil Rights 15

Stream Video (QT) | Download Storyboard

This ad asks voters if they are "angry about Donald Trump," and encourages voters to "end Trump a message. Vote for the Democrats."

Sponsor: Pennsylvania Democratic Party 

Estimated Spending: $8,000


November 2 - The Right Calls

Stream Video (QT) | Download Storyboard

In this ad, Judge Dwayne Woodruff references his football career, explaining, "On the field, my team could always count on me to make the right decisions... Know that you can count on me too."

Sponsor: Dwayne Woodruff

Estimated Spending: $23,140


November 2- Better Choice

Stream Video (QT) | Download Storyboard

This ad attacks Dwayne Woodruff, alleging "nepotism" and that Woodruff "attempt[ed] to mislead voters," concluding that Woodruff is "wrong on ethics, wrong for the supreme court." 

Sponsor: Sallie Mundy

Estimated Spending: $258,200


 

 

Methodology


All data on ad airings and spending on ads are calculated and prepared by Kantar Media/CMAG, which captures satellite data in the nation’s largest media markets. CMAG’s estimates do not reflect ad agency commissions or the costs of producing advertisements, nor do they reflect the cost of ad buys on local cable channels. Cost estimates are revised by Kantar Media/CMAG when it receives updated data, resulting in some fluctuations in the reported ad spending.