Buying Time 2016 - New Mexico

This page features New Mexico Supreme Court television advertisements for the 2016 election cycle.

May 30, 2017

Two seats on New Mexico's supreme court were up for election on November 9, 2016. New Mexico Supreme Court justices are initially appointed, must run in a partisan election for their first full term, and then run in up-or-down retention elections for subsequent terms. Each term is 8 years. One seat was decided by partisan election. Justice Judith Nakamura, who had previously been appointed to the New Mexico Supreme Court, defeated Court of Appeals Judge Michael Vigil. Justice Barbara Vigil ran in an up-or-down retention election for hear seat on the bench and was retained. 

The Brennan Center used multiple sources for spending information, which showed the following: 

Kantar Media/CMAG: Estimated Total Spending: $212,590*

  • Estimated Spending by Michael Vigil: $112,410
  • Estimated Spending by Judith Nakamura: $100,180

*Spending estimates last updated on May 30, 2017

FCC Contracts: Recorded TV Contracts: $229,522*

  • Television ad buys recorded for Michael Vigil: $117,472
  • Television ad buys recorded for Judith Nakamura: $112,050

*Recorded ad buys last updated on: October 26, 2016

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Advertisements


October 25 - Their Day in Court Rev

Stream Video (QT) | Download Storyboard

This ad says Vigil gets that 'victims have rights too."

Sponsor: Michael Vigil

Estimated Spending (Kantar Media/CMAG): $19,250


October 22 - Their Day in Court 2

Stream Video (QT) | Download Storyboard

This ad says Vigil will "work...had to ensure fair and timely hearings for all."

Sponsor: Michael Vigil

Estimated Spending (Kantar Media/CMAG): $22,020


October 22 - Blind

Stream Video (QT) | Download Storyboard

This ad says "justice isn't only about laws, it's about lives."

Sponsor: Michael Vigil

Estimated Spending (Kantar Media/CMAG): $35,280


October 19 - Equal Justice Under the Law SP

Stream Video (QT) | Download Storyboard

In this ad, in spanish, Vigil asks for your vote.

Sponsor: Michael Vigil

Estimated Spending (Kantar Media/CMAG): $10,170


October 19 - Their Day in Court

Stream Video (QT) | Download Storyboard

This ad highlight's vigils values and experience

Sponsor: Michael Vigil

Estimated Spending (Kantar Media/CMAG): $25,690


October 14 - Sheriff Joe Bowdich

Stream Video (QT) | Download Storyboard

In this ad, former sheriff Joe Bowdich says Nakamura is "honest, trustworthy, and fair."

Sponsor: Judith Nakamura

Estimated Spending (Kantar Media/CMAG): $100,180


Methodology


Data on ad airings and spending on ads are calculated and prepared by Kantar Media/CMAG, which captures satellite data in the nation’s largest media markets. CMAG’s estimates do not reflect ad agency commissions or the costs of producing advertisements, nor do they reflect the cost of ad buys on local cable channels. Cost estimates are revised by Kantar Media/CMAG when it receives updated data, resulting in some fluctuations in the reported ad spending.

Data on spending on ads was also compiled from ad purchase contracts posted by the FCC and from state disclosure databases when available.