Buying Time 2016 - Arkansas

This page features campaign advertisements from Arkansas' 2016 state supreme court elections.

September 14, 2016

Two seats were up for election on Arkansas’ Supreme Court in 2016. Arkansas Supreme Court justices are chosen in nonpartisan elections and serve for eight-year terms. All four candidates competed in a nonpartisan election on March 1, 2016.  Circuit Court Judge Dan Kemp defeated Associate Justice Courtney Goodson in the race for the Chief Justice position. The current Chief Justice, Howard Brill, did not file for reelection. Circuit Judge Shawn A. Womack defeated attorney Clark W. Mason in the race for the Court’s 5th position. Justice Paul Danielson, who currently fills the 5th position, will retire at the end of 2016. 

The Brennan Center used multiple sources for spending information, which showed the following: 

Kantar Media/CMAG: Estimated Total TV Spending: $1,240,730*

  • Estimated spending by Courtney Goodson: $378,650
  • Estimated spending by the Judicial Crisis Network: $554,840
  • Estimated spending by Dan Kemp: $110,710
  • Estimated spending by Clark Mason: $76,080
  • Estimated spending by the Republican State Leadership Committee: $120,450

*Kantar Media/CMAG estimates last updated on March 15, 2016

FCC Contracts: Recorded TV Contracts: $1,299,200*

  • Television ad buys recorded for Courtney Goodson: $338,030
  • Television ad buys recorded for the Judicial Crisis Network: $604,405
  • Television ad buys recorded for Dan Kemp: $107,890
  • Television ad buys recorded for Clark Mason: $73,500.00
  • Television ad buys recorded for the Republican State Leadership Committee: $175,375.00

*Recorded ad buys last updated on March 1, 2016

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Advertisements


February 23 - Ka-Ching

Stream Video (QT)  | Download Storyboard

This ad describes Clark Mason as "the ultimate jackpot personal injury trial lawyer."

Sponsor: Republican State Leadership Committee

Estimated Spending (Kantar Media/CMAG): $120,450


February 23 - Special

Stream Video (QT)  | Download Storyboard

In this ad, Mason says he'll "decide every case strictly on the facts of the law."

Sponsor: Clark Mason

Estimated Spending (Kantar Media/CMAG): $31,810


February 21 - Not For Sale

Stream Video (QT) | Download Storyboard

This ad says Goodson took contributions from trial lawyers and ruled in their favor. 

Sponsor: Judicial Crisis Network

Estimated Spending (Kantar Media/CMAG): $255,010


February 20 - Dark Money 2

Stream Video (QT) | Download Storyboard

Goodson calls attack ads against her "shady," emphasizing that she "play[s] by the rules."

Sponsor: Courtney Goodson

Estimated Spending (Kantar Media/CMAG): $125,690


February 19 - The Least Among Us

Stream Video (QT) | Download Storyboard

Mason discusses his legal experience and says he will "be fair and impartial."

Sponsor: Clark Mason

Estimated Spending (Kantar Media/CMAG): $44,270


February 16 - Our Values Rev

Stream Video (QT) | Download Storyboard

Kemp discusses the values from his upbringing: "faith in God, integrity, and experience."

Sponsor: Dan Kemp

Estimated Spending (Kantar Media/CMAG): $57,340


February 16 - Our Values

Stream Video (QT) | Download Storyboard

Kemp discusses his upbringing, values, experience on the court.

Sponsor: Dan Kemp

Estimated Spending (Kantar Media/CMAG): $53,370


February 10 - Dark Money

Stream Video (QT) | Download Storyboard

Goodson calls attack ads against her "shady and false."

Sponsor: Courtney Goodson

Estimated Spending (Kantar Media/CMAG): $132,440


February 9 - First Day in Court Rev

Stream Video (QT) | Download Storyboard

Courtney Goodson discusses the values she will bring to the court.

Sponsor: Courtney Goodson

Estimated Spending (Kantar Media/CMAG): $17,380


February 8 - The Insider

Stream Video (QT) | Download Storyboard

This ad criticizes Courtney Goodson for accepting gifts and contributions from trial lawyers.

Sponsor: Judicial Crisis Network

Estimated Spending (Kantar Media/CMAG): $299,830


February 3 - First Day in Court

Stream Video (QT) | Download Storyboard

In this ad, Goodson says her priority is "to earn your trust every day, honoring the Constitution, and making sure justice is served."

Sponsor: Courtney Goodson

Estimated Spending (Kantar Media/CMAG): $103,140


Mailers


Republican State Leadership Committee

Mailer FrontMailer Back

This mailer by the Republican State Leadership Committee highlights his ethics, integrity, and conservative values, while attacking Goodson's ethics and claiming she took gifts from trial lawyers. 


News


John Lyon, Panel Debates Possible Judicial Reforms, Arkansas News, March 30, 2016.

David Ramsey, Dan Kemp and Shawn Womack Elected to Supreme Court, Arkansas Times, March 1, 2016.

David Ramsey, Justice Courtney Goodson Ad Hits Airwaves in Race for Chief Justice of State Supreme Court, Arkansas Times, February 3, 2016.

Benjamin Hardy, The 2016 Election Preview, Arkansas Times, November 12, 2015. 


Methodology


Data on ad airings and spending on ads are calculated and prepared by Kantar Media/CMAG, which captures satellite data in the nation’s largest media markets. CMAG’s estimates do not reflect ad agency commissions or the costs of producing advertisements, nor do they reflect the cost of ad buys on local cable channels. Cost estimates are revised by Kantar Media/CMAG when it receives updated data, resulting in some fluctuations in the reported ad spending.

Data on spending on ads was also compiled from ad purchase contracts posted by the FCC and from state disclosure databases when available.