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Buying Time 2021– Pennsylvania

This page features Pennsylvania Supreme Court television advertisements from the 2021 election cycle.

Published: October 27, 2021

This page features Pennsylvania Supreme Court tele­vi­sion advert­ise­ments from the 2021 elec­tion cycle. Two candid­ates, Kevin Brob­son (R) and Maria McLaugh­lin (D), are compet­ing in a partisan elec­tion for one spot on the Pennsylvania Supreme Court. They are compet­ing to fill the seat currently held by Justice Thomas Saylor, who will be retir­ing Decem­ber 31, 2021 due to the state’s mandat­ory retire­ment age. The elec­tion will be held on Novem­ber 2, 2021. A primary elec­tion took place on May 18, 2021. Kevin Brob­son defeated Patri­cia McCul­lough and Paula A. Patrick in the Repub­lican primary. Maria McLaugh­lin ran unop­posed in the Demo­cratic primary.

 

Estim­ated Total Spend­ing: $1,617,450

  • Estim­ated spend­ing by Maria McLaugh­lin: $609,100
  • Estim­ated spend­ing by Repub­lican State Lead­er­ship Commit­tee: $520,560
  • Estim­ated spend­ing by Kevin Brob­son: $206,620
  • Estim­ated spend­ing by Pennsylvania Demo­cratic Party: $184,920
  • Estim­ated spend­ing by Repub­lican Party of Pennsylvania: $62,780
  • Estim­ated spend­ing by Pennsylvania Cham­ber of Busi­ness and Industry: $33,470

*Spend­ing figures last updated Novem­ber 9, 2021.

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Advert­ise­ments


May 12 – Repub­lic­ans Have a Choice

Stream Video

This ad says “Patri­cia McCul­lough accep­ted thou­sands of dollars her husband stole from an elderly client, and funneled to a char­ity. She ran. She even tried to cover it up and had to resign her job.”

Spon­sor: Repub­lican State Lead­er­ship Commit­tee

Estim­ated Spend­ing: $69,130


Septem­ber 16 – Rejects Polit­ics 15

Stream Video

This ad says “Kevin Brob­son decides cases on facts and legal preced­ent, not polit­ics. But on the law.”

Spon­sor: Pennsylvania Cham­ber of Busi­ness and Industry

Estim­ated Spend­ing: $16,560


Septem­ber 16 – Stick to Matters of Law 15

Stream Video

This ad says about Kevin Brob­son: “He’ll stick to settling disputes on matters of law, not rewrit­ing legis­la­tion.”

Spon­sor: Pennsylvania Cham­ber of Busi­ness and Industry

Estim­ated Spend­ing: $16,910


Septem­ber 27 – I’ve Had It

Stream Video

This ad features several Pennsylvania voters shar­ing the reas­ons they are voting for Maria McLaugh­lin, includ­ing that she is a “single mom” and “the only prosec­utor in the race.”

Spon­sor: Maria McLaugh­lin

Estim­ated Spend­ing: $238,740


Octo­ber 11 – Follows the Law 15

Stream Video

This ad says: “Judge Brob­son follows the law as writ­ten and does not issue rulings based on polit­ical or partisan labels.”

Spon­sor: Repub­lican Party of Pennsylvania

Estim­ated Spend­ing: $62,780


Octo­ber 13 – All Around This State

Stream Video

This ad features Maria McLaugh­lin discuss­ing her history and her inter­ac­tions with Pennsylvani­ans, and saying she is running “so real people have a real person on the Supreme Court who’s just like them”

Spon­sor: Maria McLaugh­lin

Estim­ated Spend­ing: $118,460


Octo­ber 18 – Wrong Choice

Stream Video

This ad calls Maria McLaugh­lin the wrong choice for the Supreme Court because she “chose to avoid the guilty plea of a drunk driver who admit­ted to killing a preg­nant woman and her unborn child” and is backed by groups who support defund­ing the police.

Spon­sor: Kevin Brob­son

Estim­ated Spend­ing: $75,020


Octo­ber 19 – No Train­ing Needed

Stream Video

This ad describes Maria McLaugh­lin’s exper­i­ence as a judge, saying “as a trial judge, she’s never had a decision over­turned.”

Spon­sor: Maria McLaugh­lin

Estim­ated Spend­ing: $76,980


Octo­ber 19 – 400 Murders

Stream Video

This ad says of Maria McLaugh­lin: “She voted to over­turn a life sentence for Eddie Willi­ams, a cold-blooded drug deal­ing killer. After a life­time of crime, Willi­ams killed his part­ner in crime. He even robbed the dead body… Can we ever be safe with her on the Supreme Court?”

Spon­sor: Repub­lican State Lead­er­ship Commit­tee

Estim­ated Spend­ing: $323,500


Octo­ber 20 – Viol­ent Crime

Stream Video

This ad asks: “Why did Demo­crat Maria McLaugh­lin want to over­turn the life sentence of a man convicted of murder in a drug related shoot­ing?” and says “Kevin Bron­son has been endorsed by law enforce­ment.”

Spon­sor: Repub­lican State Lead­er­ship Commit­tee

Estim­ated Spend­ing: $127,930


Octo­ber 22 – Polit­ical Hack 15

Stream Video

This ad says “Last year, polit­ical hack Judge Kevin Brob­son threw out thou­sands of legal votes. The Pennsylvania Supreme Court said he was wrong.”

Spon­sor: Pennsylvania Demo­cratic Party

Estim­ated Spend­ing: $92,400


Octo­ber 22 – Single Mom 15

Stream Video

This ad describes Maria McLaugh­lin as “a single mom who worked her way through law school, a prosec­utor of child abusers, a no-nonsense judge.”

Spon­sor: Pennsylvania Demo­cratic Party

Estim­ated Spend­ing: $92,520


Octo­ber 26 – Attack­ing Me

Stream Video

In this ad, Maria McLaugh­lin says the ads attack­ing her are “false and mislead­ing.”

Spon­sor: Maria McLaugh­lin

Estim­ated Spend­ing: $174,920


Octo­ber 26 – Over­turn the Life Sentence

Stream Video

This ad says “viol­ent crime is up across the Common­wealth. Why did Demo­crat Maria McLaugh­lin want to over­turn the life sentence of a man convicted of murder in a drug related shoot­ing?”

Spon­sor: Kevin Brob­son

Estim­ated Spend­ing: $110


Octo­ber 27 – Wrong Choice Revi­sion

Stream Video

This revised version of the “Wrong Choice” advert­ise­ment released by the Brob­son campaign on Octo­ber 18 removes a claim that one of McLaugh­lin’s “largest donors is indicted by the FBI for polit­ical bribery” and adds context to a discus­sion of one of McLaugh­lin’s rulings.

Spon­sor: Kevin Brob­son

Estim­ated Spend­ing: $131,600


Meth­od­o­logy


All data on ad airings and spend­ing on ads are calcu­lated and prepared by Kantar Media/CMAG, which captures satel­lite data in the nation’s largest media markets. CMAG’s estim­ates do not reflect ad agency commis­sions or the costs of produ­cing advert­ise­ments, nor do they reflect the cost of ad buys on local cable chan­nels. Cost estim­ates are revised by Kantar Media/CMAG when it receives updated data, result­ing in some fluc­tu­ations in the repor­ted ad spend­ing.