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Buying Time 2018 – Michigan

This page features Michigan Supreme Court television advertisements from the 2018 election cycle.

Published: October 8, 2018

In the 2018 general elec­tion, six candid­ates will vie for two seats on the Michigan Supreme Court. In Michigan, candid­ates are nomin­ated through a partisan process and elec­ted through a general elec­tion in which party affil­i­ation does not appear on the ballot. Judges serve eight-year terms. Incum­bent Justice Eliza­beth Clem­ent, incum­bent Justice Kurtis T. Wilder, law professor Samuel Bagen­s­tos, attor­ney Megan Cavanagh, attor­ney Doug Dern, and attor­ney Kerry Lee Morgan will compete in the general elec­tion on Novem­ber 6th. The top two vote-getters will win seats on the court.

Kantar Media/CMAG: Estim­ated Total TV Spend­ing: $1,072,900*

  • Estim­ated spend­ing by Kurtis Wilder: $17,360
  • Estim­ated spend­ing by Eliza­beth Clem­ent: $210,630
  • Estim­ated spend­ing by Michigan Cham­ber of Commerce: $266,010
  • Estim­ated spend­ing by Michigan Repub­lican Party: $345,260
  • Estim­ated spend­ing by Megan Cavanagh: $233,640

*Spend­ing figures last updated Novem­ber 5, 2018

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Advert­ise­ments


Octo­ber 18, 2018 – Blessed 60

Stream Video (QT) | Down­load Story­board

In this ad, Kurtis Wilder says “many expect judges to be poli­cy­makers” but says “I believe it is my respons­ib­il­ity to inter­pret and apply the law as it was writ­ten, not as I would like it to have been writ­ten.”

Spon­sor: Kurtis Wilder

Estim­ated Spend­ing: $17,360


Octo­ber 22, 2018 – Rule of Law

Stream Video (QT) | Down­load Story­board

In this ad, Eliza­beth Clem­ent says “I’m the only Justice who has been endorsed by groups on both sides of the aisle.”

Spon­sor: Eliza­beth Clem­ent

Estim­ated Spend­ing: $210,630


Octo­ber 23, 2018 – Judi­cial Philo­sophy

Stream Video (QT) | Down­load Story­board

This ad asks view­ers to “call Kurtis Wilder, tell him to keep fight­ing for conser­vat­ive values.”

Spon­sor: Michigan Cham­ber of Commerce

Estim­ated Spend­ing: $235,340


Octo­ber 23, 2018 – Inde­pend­ent Voices

Stream Video (QT) | Down­load Story­board

This ad says “Eliza­beth Clem­ent is a proven inde­pend­ent voice” and “Kurtis Wilder is a rule of law Justice.”

Spon­sor: Michigan Cham­ber of Commerce

Estim­ated Spend­ing: $30,670


Octo­ber 24, 2018 – Child Abuse

Stream Video (QT) | Down­load Story­board

This ad asks view­ers to “Thank him [Kurtis Wilder] for protect­ing Michigan’s most vulner­able.”

Spon­sor: Michigan Repub­lican Party

Estim­ated Spend­ing: $307,960


Octo­ber 24, 2018 – Child Abuse Clem­ent

Stream Video (QT) | Down­load Story­board

This ad says “two lead­ers are fight­ing back to protect the vulner­able: Supreme Court Justices Kurtis Wilder and Eliza­beth Clem­ent.”

Spon­sor: Michigan Repub­lican Party

Estim­ated Spend­ing: $37,300


Octo­ber 25, 2018 – Every­where 15

Stream Video (QT) | Down­load Story­board

This ad says “polit­ics are every­where – it’s crucial we keep them out of the courts.”

Spon­sor: Megan Cavanagh

Estim­ated Spend­ing: $116,750


Octo­ber 25, 2018 – Chaos 15

Stream Video (QT) | Down­load Story­board

This ad says “with chaos in those courts, Michigans deserve a steady hand.”

Spon­sor: Megan Cavanagh

Estim­ated Spend­ing: $116,890


 

 

 

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All data on ad airings and spend­ing on ads are calcu­lated and prepared by Kantar Media/CMAG, which captures satel­lite data in the nation’s largest media markets. CMAG’s estim­ates do not reflect ad agency commis­sions or the costs of produ­cing advert­ise­ments, nor do they reflect the cost of ad buys on local cable chan­nels. Cost estim­ates are revised by Kantar Media/CMAG when it receives updated data, result­ing in some fluc­tu­ations in the repor­ted ad spend­ing. Data on spend­ing on ads was also compiled from ad purchase contracts posted by the FCC and from state disclos­ure data­bases when avail­able.