Buying Time 2016 - Idaho

This page features campaign advertisements from Idaho's 2016 state supreme court elections.

May 30, 2017

Two seats were up for election on the Idaho Supreme Court. Idaho Supreme Court justices are chosen in nonpartisan elections and serve six-year terms. On May 17, all candidates seeking a seat on the court ran in a nonpartisan primary. Incumbent Robert Burdick ran unopposed for his seat and was elected to another six-year term. Four candidates ran for the open seat previously held by Chief Justice Jones, who chose not to seek reelection. Attorney Robyn Brody and State Senator Curt McKenzie both advanced to the primary runoff election, defeating Judge Sergio Gutierrez and Deputy Attorney General Clive Strong. Brody defeated McKenzie in the runoff election on November 8, 2016, and was elected to the state high court.

The Brennan Center used multiple sources for spending information, which showed the following:

Kantar Media/CMAG: Estimated Total Spending: $39,730*

  • Estimated Spending by Clive Strong: $11,530
  • Estimated Spending by Robyn Brody: $28,200

*Spending estimate last updated on: May 30, 2017. 

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October 28 - Clear Choice

Stream Video (QT) | Download Storyboard

This ad says Brody has "respect for the law" and "respect for people."

Sponsor: Robyn Brody

Estimated Spending (Kantar Media/CMAG): $28,200


May 12 - Proven Leader

Stream Video (QT) | Download Storyboard

This ad highlights Strong's previous leadership and experience in Idaho.

Sponsor: Clive Strong

Estimated Spending (Kantar Media/CMAG): $11,530


News


Sven Berg, Brody, McKenzie, Headed for Supreme Court Runoff, Idaho Statesman, May 18, 2016. 

Kimberlee Kruesi, 4 Idaho Supreme Court Candidates Debate, Associated Press, May 6, 2016. 


Methodology


All data on ad airings and spending on ads are calculated and prepared by Kantar Media/CMAG, which captures satellite data in the nation’s largest media markets. CMAG’s estimates do not reflect ad agency commissions or the costs of producing advertisements, nor do they reflect the cost of ad buys on local cable channels. Cost estimates are revised by Kantar Media/CMAG when it receives updated data, resulting in some fluctuations in the reported ad spending.

Data on spending on ads was also compiled from ad purchase contracts posted by the FCC and from state disclosure databases when available.