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Buying Time 2020 – Wisconsin

This page features Wisconsin Supreme Court television advertisements from the 2020 election cycle.

Last Updated: April 7, 2020
Published: February 6, 2020

In the primary elec­tion on Febru­ary 18, 2020, three candid­ates will compete for the seat of incum­bent Wiscon­sin Supreme Court Justice Daniel Kelly, who was appoin­ted to fill a vacancy on the court and is running for his first full term. Dane County Circuit Judge Jill Karof­sky and Law Professor Ed Fallone will compete against Kelly in the nonpar­tisan contest. Kelly and Karof­sky received the most votes in the primary and are sched­uled to compete in the April 7 general elec­tion for a 10-year term on the court. 

Kantar Media/CMAG: Estim­ated Total TV Spend­ing: $3,506,260*

  • Estim­ated spend­ing by Jill Karof­sky: $1,119,040
  • Estim­ated spend­ing by Daniel Kelly: $565,050
  • Estim­ated spend­ing by WMC Issues Mobil­iz­a­tion Coun­cil: $980,290
  • Estim­ated spend­ing by A Better Wiscon­sin Together Polit­ical Fund: $562,210
  • Estim­ated spend­ing by the Repub­lican State Lead­er­ship Commit­tee: $279,670

*Spend­ing figures last updated April 7, 2020

Campaign Finance Filings from the Repub­lican State Lead­er­ship Commit­tee, Total Spend­ing:  $840,445**

  • Tele­vi­sion Advert­ising: $824,445.90

**Spend­ing figures from inde­pend­ent expendit­ure report filed on March 27, 2020 by the Repub­lican State Lead­er­ship Commit­tee

Campaign Finance Filings from A Better Wiscon­sin Together Polit­ical Fund, Total Spend­ing:  $1,437,655***

  • Tele­vi­sion Advert­ising: $400,000

***Spend­ing figures from inde­pend­ent expendit­ure reports filed on March 27, 2020 and March 30, 2020 by A Better Wiscon­sin Together Polit­ical Fund

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Advert­ise­ments


Janu­ary 30 – WI Kelly Great Judge

Stream video (QT)

This ad features Daniel Kelly’s daugh­ter, Anna describ­ing his qual­i­fic­a­tions, saying that he is a “great judge.”

Spon­sor: Daniel Kelly

Estim­ated Spend­ing: $255,160


Febru­ary 4 – WI Karof­sky Hard to Tell the Differ­ence

Stream video (QT)

In this ad, Jill Karof­sky says that if elec­ted, she will “make decisions based on the law, and its impact on real people, not corpor­ate donors.”

Spon­sor: Jill Karof­sky

Estim­ated Spend­ing: $69,270


March 12 – WI Karof­sky Arena

Stream video (QT)

This ad says Jill Karof­sky is “running for the Supreme Court to stop corrup­tion and the influ­ence of big money special interests.”

Spon­sor: Jill Karof­sky

Estim­ated Spend­ing: $194,440


March 16 – WI Kelly What Can I Get Ya

Stream video (QT)

This ad features a few patrons at a restaur­ant who says that they want Justice Dan Kelly on the Wiscon­sin Supreme Court because “Kelly follows the law instead of making it up.”

Spon­sor: Daniel Kelly

Estim­ated Spend­ing: $200,400


March 17 – WI Karof­sky Hard to Tell the Differ­ence Mother of Two

Stream video (QT)

In this ad, Jill Karof­sky says that if elec­ted, she will “make decisions based on the law, and its impact on real people, not corpor­ate donors.”

Spon­sor: Jill Karof­sky

Estim­ated Spend­ing: $270,210


March 17 – WI WMCIMC Inex­cus­able

Stream video (QT)

This says that Jill Karof­sky offers “plea bargains and those who commit vicious assaults against chil­dren and women. Her judge­ment is inex­cus­able.” 

Spon­sor: WMC Issues Mobil­iz­a­tion Coun­cil

Estim­ated Spend­ing: $404,570


March 25 – WI Karof­sky We Can’t Trust Dan

Stream video (QT)

This ad says that “on the Supreme Court, Dan Kelly rejec­ted stronger anti-corrup­tion rules, and then ruled repeatedly in favor of his own wealthy campaign donors.”

Spon­sor: Jill Karof­sky

Estim­ated Spend­ing: $328,970


March 26 – WI Karof­sky Who is

Stream video (QT)

This ad features a clip of Donald Trump endors­ing Daniel Kelly and says that “on the Supreme Court, Dan Kelly rejec­ted stronger anti-corrup­tion rules, and then ruled repeatedly in favor of his own wealthy campaign donors.”

Spon­sor: Jill Karof­sky

Estim­ated Spend­ing: $93,390


March 27 – WI A Better WI How Bad

Stream video (QT)

This ad says “how bad that Daniel Kelly’s record on fight­ing corrup­tion? Real bad.” It goes on to say “we need an inde­pend­ent Supreme Court Justice. That’s Judge Karof­sky.”

Spon­sor: A Better Wiscon­sin Together Polit­ical Fund

Estim­ated Spend­ing: $413,110


March 27 – WI A Better WI Stood Up 15

Stream video (QT)

This ad says that as “a former prosec­utor, Judge Karof­sky stood up for victims of sexual assault and domestic viol­ence.”

Spon­sor: A Better Wiscon­sin Together Polit­ical Fund

Estim­ated Spend­ing: $85,950


March 29 – WI Karof­sky Sher­iff Dave

Stream video (QT)

This ad features Sher­iff Dave Mahoney who says “that [Jill Karof­sky] is being falsely attacked because she has the guts to stand up to special interests who don’t want her on the Supreme Court.”

Spon­sor: Jill Karof­sky

Estim­ated Spend­ing: $162,760


March 29 – WI RSLC Soft on Crime

Stream video (QT)

This ad says that “Karof­sky is danger­ously soft on crime” and that “the safer choice [is] Daniel Kelly].”

Spon­sor: Repub­lican State Lead­er­ship Commit­tee

Estim­ated Spend­ing: $72,470


March 31 – WI Kelly Keep­ing Wiscon­sin Safe 15

Stream video (QT)

This ad says that Daniel Kelly “will always protect victims by uphold­ing the law.”

Spon­sor: Daniel Kelly

Estim­ated Spend­ing: $109,490


March 31 – WI WMCIMC Risk Our Safety

Stream video (QT)

This ad says that “after a serial abuser and child pred­ator shot a woman, [Jill] Karof­sky went easy on him… tell Judge Karof­sky, no more weak sentences and plea deals.”

Spon­sor: WMC Issues Mobil­iz­a­tion Coun­cil

Estim­ated Spend­ing: $562,760


March 31 – WI WMCIMC Weak Sentences

Stream video (QT)

This ad says that “after a serial abuser and child pred­ator shot a woman, [Jill] Karof­sky went easy again, letting the monster off with only 8 years… tell Judge Karof­sky, no more weak sentences and plea deals.”

Spon­sor: WMC Issues Mobil­iz­a­tion Coun­cil

Estim­ated Spend­ing: $12,960


April 1 – WI RSLC Soft on Crime Shot

Stream video (QT)

This ad says that “Karof­sky is danger­ously soft on crime” and that “the safer choice [is] Daniel Kelly].”

Spon­sor: Repub­lican State Lead­er­ship Commit­tee

Estim­ated Spend­ing: $207,200


April 2 – WI A Better WI Caught Lying 15

Stream video (QT)

This ad says “Daniel Kelly’s support­ers have been lying about Jill Karof­sky. Jill has a strong record stand­ing up for sexual assault and domestic viol­ence, and she’s been honored for it.”

Spon­sor: A Better Wiscon­sin Together Polit­ical Fund

Estim­ated Spend­ing: $63,150