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Buying Time 2019 – Wisconsin

This page features Wisconsin Supreme Court television advertisements from the 2019 election cycle.

Published: February 22, 2019

In the general election on April 2, 2019, two candidates will compete for the seat of incumbent Justice Shirley Abrahamson, who is not seeking re-election. Wisconsin Court of Appeals Chief Judge Lisa Neubauer and Wisconsin Court of Appeals Judge Brian Hagedorn will compete for Abrahamson’s seat in the nonpartisan general election for a 10-year term on the court.

Kantar Media/CMAG: Estimated Total TV Spending: $2,702,110

  • Estimated spending by Republican State Leadership Committee – Judicial Fairness Initiative: $194,910
  • Estimated spending by Brian Hagedorn: $615,170
  • Estimated spending by Lisa Neubauer: $1,160,550
  • Estimated spending by Greater Wisconsin Committee: $444,590
  • Estimated spending by Greater Wisconsin Political Fund: $286,890

*Spending figures last updated April 3, 2019

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February 20 – Hagedorn Rewarding

Stream Video (QT)

In this ad, Brian Hagedorn says “we need to show compassion, but we also need to hold people accountable, and that’s exactly what I’ll do on the Wisconsin Supreme Court.”

Sponsor: Brian Hagedorn 

Estimated Spending: $259,360


March 4 – Neubauer Fair Impartial Independent

Stream Video (QT)

This ad says Lisa Neubauer is “recognized for her fair, impartial, independent voice on our court.” 

Sponsor: Lisa Neubauer 

Estimated Spending: $598,260


March 7 – Views Like This

Stream Video (QT)

This ad says Brian Hagedorn “helps run a new school that bans students, teachers, and parents for being gay,” and asks viewers to “ask Judge Brian Hagedorn, with views like this, how can he possibly be fair?”

Sponsor: Greater Wisconsin Committee

Estimated Spending: $262,930

 


March 16 – Extreme

Stream Video (QT)

This ad says Hagedorn is “for outlawing all abortions” and “suggested victims of rape be denied emergency contraception.”

Sponsor: Greater Wisconsin Committee Political Fund

Estimated Spending: $72,330

 


March 15 – Liberal Special Interests

Stream Video (QT) 

This ad says “liberal special interests are trying to take over our Supreme Court.”

Sponsor: Brian Hagedorn

Estimated Spending: $206,160

 


March 19 - Turn Back the Clock

Stream Video (QT) 

This ad says Hagedorn “took money from an anti-gay hate group and tried to strip hospital visitation rights away from gay partners.”

Sponsor: Greater Wisconsin Committee

Estimated Spending: $181,660

 

March 21 – For the People

Stream Video (QT)

In this ad, Lisa Neubauer says “I am fighting for a fair, impartial and independent court in our state.”

Sponsor: Lisa Neubauer 

Estimated Spending: $534,980

 


March 26 – Behind This Robe

Stream Video (QT)

This ad says Hagedorn has an “extremist agenda” and says “money from hate group, discriminatory views – Brian Hagedorn is unfit for the Supreme Court.”

Sponsor: Greater Wisconsin Political Fund

Estimated Spending: $214,560

 


March 26 – Millions

Stream Video (QT)

This ad says “radical out of state special interest groups” are “trying to buy liberal Lisa Neubauer a seat on our Supreme Court.”

Sponsor: Republican State Leadership Committee – Judicial Fairness Initiative

Estimated Spending: $194,910


March 29– Better Choice

Stream Video (QT)

This ad says “we can’t trust Lisa Neubauer,” and says “Judge Hagedorn will keep politics out of the courtroom.”

Sponsor: Brian Hagedorn

Estimated Spending: $149,650

 


March 29 – We Can All Agree

Stream Video (QT)

This ad asks viewers to"send a message to the Koch brothers – we can all agree on Chief Justice Lisa Neubauer."

Sponsor: Lisa Neubauer

Estimated Spending: $27,310