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Buying Time 2015 – Wisconsin

This page features Wisconsin Supreme Court television advertisements from the 2015 election cycle.

Published: October 5, 2015

On April 7, Justice Ann Walsh Bradley won a third 10-year term on the Wisconsin Supreme Court with 58 percent of the vote. She ran in a non-partisan election against Rock County Circuit Court Judge James Daley. 

Estimated Total Spending: $530,590*

  • Estimated spending by Ann Walsh Bradley: $485,680
  • Estimated spending by the Greater Wisconsin Committee: $44,910

*These figures were last updated on October 5, 2015

See Methodology below: Numbers are subject to change based on updated estimates from Kantar Media/CMAG. After these numbers were originally posted on May 19, 2015, CMAG released an updated estimate of TV spending with numbers that were higher/lower than previously calculated. These figures were lasted updated on October 5, 2015

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March 31 – Horrific Crime 

Stream Video (QT) | Download Storyboard

This ad criticizes James Daley for allegedly protecting child abusers. 

Sponsor: The Greater Wisconsin Committee 

Estimated Spending: $44,910

March 26 – Fair Shake

Stream Video (QT) | Download Storyboard

In this ad, Justice Bradley says, “special interests and partisan politics have no place in our courtroom.”

Sponsor: Ann Walsh Bradley 

Estimated Spending: $200,140

March 16 – Complete Failure

Stream Video (QT) | Download Storyboard

In this ad, Justice Bradley compares herself to James Daley 

Sponsor: Ann Walsh Bradley 

Estimated Spending: $285,540


Dee J. Hall, High Stakes in High Court Race As Ann Walsh Bradley Runs to Keep Her Seat, The Wisconsin State Journal, January 1, 2015. 

Ryan Whisner, Supreme Court Justice Bradley on Campaign Swing Through Fort, Daily Jefferson County Union, March 6, 2015. 

Mary Spicuzza, Justice Ann Walsh Bradley Releases Attack Ad Featuring Mark Belling, Milwaukee Journal Sentinel, March 6, 2015. 

Bill Lueders, Supreme Court Candidates Differ on Campaign Funding, Recusal, The Capital Times, March 11, 2015. 

Bruce Vielmetti, Ann Walsh Bradley Says Partisan Groups Influencing Supreme Court Races, Milwaukee Journal Sentinel, March 11, 2015. 

Patrick Marley, Ann Walsh Bradley Wins Re-election over James Daley in High Court RaceMilwaukee Journal Sentinel, April 7, 2015. 


All data on ad airings and spending on ads are calculated and prepared by Kantar Media/CMAG, which captures satellite data in the nation’s largest media markets. CMAG’s estimates do not reflect ad agency commissions or the costs of producing advertisements, nor do they reflect the cost of ad buys on local cable channels. Cost estimates are revised by Kantar Media/CMAG when it receives updated data, resulting in some fluctuations in the reported ad spending.