Buying Time 2004

January 1, 2006

The Brennan Center's “Buying Time 2004” page features storyboards for every judicial television advertisement that was aired in those states holding elections for state supreme courts in 2004.  Storyboards include screen captures of the ads at timed intervals, along with a transcription of the ad’s complete text.  We also provide summaries of the amounts spent on TV ads in different states, and breakdowns of which groups are doing the spending. See below for links to state-by-state coverage.  (TV ads, storyboards, and figures on spending are provided to the Brennan Center by Kantar Media/CMAG.)

Our 2004 reporting continues the groundbreaking analysis first conducted in 2000 examining the sponsorship, content, and costs of televised state supreme court campaign ads. Analyses of advertising over these election cycles has culminated in six reports: The New Politics of Judicial ElectionsThe New Politics of Judicial Elections 2002The New Politics of Judicial Elections 2004The New Politics of Judicial Elections 2006The New Politics of Judicial Elections, 2000-2009: Decade of Change and The New Politics of Judicial Elections 2010. These studies document the growing threats to fair and impartial courts from big money, special interest pressure, and television air wars.


Overall | State Comparison | Election Year Comparison

State Breakdowns  

Alabama | Arkansas | Georgia | Illinois | Kentucky | Louisiana | Michigan

Mississippi | New Mexico | North Carolina | Ohio | Oregon | Washington | West Virginia

Real Time Analysis 

Throughout the election season the Brennan Center issued a series of analyses focused on judicial election spending 


All data on ad airings and spending on ads are calculated and prepared by Kantar Media/CMAG, which captures satellite data in the nation’s largest media markets. CMAG’s estimates do not reflect ad agency commissions or the costs of producing advertisements, nor do they reflect the cost of ad buys on local cable channels. Cost estimates are revised by Kantar Media/CMAG when it receives updated data, resulting in some fluctuations in the reported ad spending.