Buying Time | State by State Spending 2012

March 22, 2012

Estimated Spending on Television Advertising in Judicial Elections 2012*

Alabama | Arkansas | FloridaIllinois | Iowa | Kentucky | Louisiana | Michigan | Mississippi | Montana | North Carolina | Ohio | OklahomaOregon | Texas | West Virgina | All States

Total Outside Spending by Group

Leading up to the November 2012 election, the Brennan Center released real-time reports on television advertising in state supreme court elections. These reports continue the groundbreaking analysis first conducted in 2000 examining the sponsorship, content, and costs of televised state supreme court campaign ads.

Alabama
Click here for advertisements.
Estimated airings through November 6, 2012: 7,644.
Estimated air-time spending through November 6, 2012:  $3,375,190.

Arkansas
Click here for advertisements.
Estimated airings through November 6, 2012: 560.
Estimated air-time spending through November 6, 2012:  $168,410.

Florida
Click here for advertisements.
Estimated airings through November 6, 2012: 2,140.
Estimated air-time spending through November 6, 2012:  $3,108,190.

Illinois
Click here for advertisements.
Estimated airings through November 6, 2012: 1,042.
Estimated air-time spending through November 6, 2012:  $1,334,170.

Iowa
Click here for advertisements.
Estimated airings through November 6, 2012: 265.
Estimated air-time spending through November 6, 2012:  $163,600.

Kentucky
Click here for advertisements.
Estimated airings through November 6, 2012: 275.
Estimated air-time spending through November 6, 2012: $131,850.  

Louisiana
Click here for advertisements.
Estimated airings through December 9, 2012: 2,838.
Estimated air-time spending through December 9, 2012:  $1,925,500.

Michigan
Click here for advertisements.
Estimated airings through November 6, 2012: 15,532.
Estimated air-time spending through November 6, 2012:  $8,862,220.

Mississippi
Click here for advertisements.
Estimated airings through November 6, 2012: 4,154.
Estimated air-time spending through November 6, 2012:  $2,306,990.

Montana
Click here for advertisements.
Estimated airings through November 6, 2012: 128.
Estimated air-time spending through November 6, 2012:  $22,110.

North Carolina
Click here for advertisements.
Estimated airings through November 6, 2012: 3,804.
Estimated air-time spending through November 6, 2012:  $3,585,400.

Ohio
Click here for advertisements.
Estimated airings through November 6, 2012: 4,694.
Estimated air-time spending through November 6, 2012:  $1,736,880.

Oklahoma
Click here for advertisements.
Estimated airings through November 6, 2012: 372.
Estimated air-time spending through November 6, 2012:  $453,140.

Oregon
Click here for advertisements.
Estimated airings through November 6, 2012: 192.
Estimated air-time spending through November 6, 2012:  $101,630.

Texas
Click here for advertisements.
Estimated airings through November 6, 2012: 2,076.
Estimated air-time spending through November 6, 2012:  $1,167,930.

West Virginia
Click here for advertisements.
Estimated airings through November 6, 2012: 5,612.
Estimated air-time spending through November 6, 2012:  $1,257,110.

All States
Total estimated airings, all States, through December 9, 2012: 51,328.
Total estimated air-time spending, All States, through December 9, 2012:  $29,701,040.


Total Outside Spending by Group (Excluding Candidate and Party Spending)

Florida

DEFEND JUSTICE FROM POLITICS

$3,108,190

Iowa

IOWANS FOR FREEDOM

$77,580

 

NATIONAL ORGANIZATION FOR MARRIAGE

$86,020

Louisiana

AMERICAN FUTURE FUND

$125,950

 

CLEAN WATER AND LAND PAC

$429,490

Michigan

JUDICIAL CRISIS NETWORK

$614,370

Mississippi

IMPROVE MISSISSIPPI PAC

$626,310

 

LAW ENFORCEMENT ALLIANCE OF AMERICA

$451,930

North Carolina

JUSTICE FOR ALL PAC

$153,930

 

NORTH CAROLINA JUDICIAL COALITION

$2,888,440

Ohio

PARTNERSHIP FOR OHIO'S FUTURE

$141,270

Oklahoma

YES FOR FAIR AND IMPARTIAL JUDGES

$453,140

                                                                  

                                           Total: 

$9,156,620

Methodology

All data on ad airings and spending on ads are calculated and prepared by Kantar Media/CMAG, which captures satellite data in that nation’s largest media markets. CMAG’s calculations do not include advertising in the smallest markets, and they do not reflect ad agency commissions or the costs of producing advertisements. The costs reported here therefore understate actual expenditures; the estimates are useful principally for purposes of comparing relative spending levels across states.

Radio advertisements are not reflected in spending figures.