Buying Time 2012: Louisiana

This page features Louisiana judicial ads of 2012.

October 9, 2012

For information on Louisiana's spending, and all other television spending in state supreme court races, click here.

In Louisiana, voters were asked to choose a replacement for retiring Justice Kitty Kimball. There were eight candidates competing in the partisan judicial primary, which took place on Election Day, November 6. Democratic candidates included John Michael Guidry and Mary Olive Pierson. Republican candidates included Toni Manning Higginbotham, Jeff Hughes, Timothy E. “Tim” Kelley, William “Bill” Morvant, and Jewel E. “Duke” Welch. There was also one candidate with no party affiliation, Jeffry Lamonte Sanford. Jeff Hughes (R) and John Guidry (D) won the primary race and moved on to the general election, which took place on December 8th. Jeff Hughes won the seat on the high court. 

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December 7, 2012 - Two Candidates

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An ad by John Guidry saying, "Two candidates for the supreme court. One is tough on crime, the other suspended the sentence of a cocaine dealer, of a man who killed a state trooper, two more drug dealers, and over half the sentence of a child rapist...They're both Judge Jeff Hughes."


December 6, 2012 - Hiding Liberal Record

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An ad by the Clean Water and Land PAC claiming John Guidry is hiding his liberal record, and Jeff Hughes is a rock solid conservative.


December 5, 2012 - No Money

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An ad by John Guidry saying, "He doesn't do politics...don't let money elect a supreme court judge."


December 4, 2012 - Experience Counts

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An ad by Jeff Hughes, promoting his experience and accusing his opponent of having no jury trial and criminal court experience. 


December 2, 2012 - Our Choice

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An ad by Jeff Hughes saying, "Experience counts."


November 27, 2012 - Vote Early

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An ad by Jeff Hughes urging people to vote early.


November 2, 2012 - Fearless

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An ad by Duke Welch saying, "He has every credential we could want for our state's highest court."


October 30, 2012 - Respected

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An ad by the American Future Fund saying Bill Morvant is "tough enough to enforce the law, trusted enough to respect it."


October 27, 2012 - Journey 120

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An ad from Duke Welch talking about his credentials and history, saying he is "our hope for conservative justice."


October 24, 2012 - Protect Our Rights

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An ad sponsored by Jeff Hughes calling himself "the rock solid conservative."


October 24, 2012 - Drug Court

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An ad sponsored by Judge William Morvant saying, "Sixteen years on the bench... but his six years on drug court, that's how we know we can trust him."


October 24, 2012 - Conservative and Consistent

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An ad sponsored by Tim Kelley saying, "Tim believes that judges should not make laws...they should apply them fairly and consistently."


October 23, 2012 - Not Your Typical Lawyer

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An ad sponsored by Mary Olive Pierson saying, "I help regular people stand up to some pretty powerful interests."


October 22, 2012 - Impressive History

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An ad sponsored by Duke Welch talking about his experience and saying, "The only judge in the race named to Louisiana's Justice Hall of Fame."


October 18, 2012 - Quiet Man

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An ad sponsored by candidate Bill Morvant says "he knows where the law ends and the right to your own life begins."


October 18, 2012 - One Candidate

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An ad sponsored by candidate Toni Higginbotham saying she is "a proven conservative the people of Louisiana can trust on the supreme court."


October 17, 2012 -Mom

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An ad sponsored by candidate Toni Higginbotham on her life as a stay at home mom to life as a judge.


October 16, 2012 - Stand Up Guy

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An ad sponsored by candidate Duke Welch including a couple of his friends saying that he is "very honest, capcable, and hardworking."


October 9, 2012 - Love Louisiana

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An ad sponsored by candidate Mary Olive Pierson on her love of the state.


October 5, 2012 - You Can Elect Him

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An ad sponsored by Jeff Hughes discussing his experience and values.


October 3, 2012 - Roxson Welch

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An ad sponsored by Duke Welch featuring his wife talking about his credentials and family.