Buying Time 2018– Arkansas
This page features Arkansas Supreme Court television advertisements from the 2018 election cycle.
Three candidates will compete in the 2018 runoff for the seat of current Arkansas Supreme Court Justice Courtney Goodson. Justice Goodson, attorney David Sterling, and Arkansas Court of Appeals Judge Kenneth Hixson competed in the nonpartisan general election on May 22nd, 2018. No candidate received more than 50 percent of the vote, so Courtney Goodson and David Sterling, the candidates who received the largest vote shares, will compete in a runoff election on November 6, 2018.
Estimated Total TV Spending: $1,264,090*
- Estimated spending by the Judicial Crisis Network: $510,660
- Estimated spending by the Republican State Leadership Committee: $752,580
- Estimated spending by Courtney Goodson: $850
*Spending figures last updated November 5, 2018
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May 2 – Stop Taking Gifts
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This ad accuses Justice Goodson of “taking gifts and big money from donors for years,” and of being “a political insider abusing the system.”
Sponsor: Judicial Crisis Network
Estimated Spending: $343,180
May 5 – Fake News Media
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This ad argues the “fake news media [has] twisted the truth to defend their power,” and that the Arkansas Supreme Court “needs David Sterling, a strong conservative, to defend Arkansas values.”
Sponsor: Republican State Leadership Committee
Estimated Spending: $249,020
May 12 – Technicality
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This ad asks viewers to “tell Kenneth Hixson, don’t let another convict threaten our children.”
Sponsor: Judicial Crisis Network
Estimated Spending: $167,480
October 12 – Conservative Agenda
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In this ad, Neva Baker says “I’ve known David Sterling for several years now – he is the most conservative Christian candidate that I have ever known.”
Sponsor: Republican State Leadership Committee
October 21 – Responsibility
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In this ad, Justice Goodson says “always let faith be your guide, and never back down from a bully.”
Sponsor: Courtney Goodson
October 23 – Conservative Agenda 15
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This ad says “David Sterling shares President Trump and Governor Hutchinson’s conservative agenda.”
Sponsor: Republican State Leadership Committee
October 23 – Reject 15
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This ad says “Courtney Goodson took a $50,000 trip to Italy on a donor’s yacht,” and asks viewers to “Reject scandal – reject Courtney Goodson.”
Sponsor: Republican State Leadership Committee
October 28 – What You Should Know
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In this ad, Courtney Goodson says “serving on the Arkansas Supreme Court is a tremendous responsibility, and I work daily to be worthy of it.”
Sponsor: Courtney Goodson
News
Methodology
All data on ad airings and spending on ads are calculated and prepared by Kantar Media/CMAG, which captures satellite data in the nation’s largest media markets. CMAG’s estimates do not reflect ad agency commissions or the costs of producing advertisements, nor do they reflect the cost of ad buys on local cable channels. Cost estimates are revised by Kantar Media/CMAG when it receives updated data, resulting in some fluctuations in the reported ad spending. Data on spending on ads was also compiled from ad purchase contracts posted by the FCC and from state disclosure databases when available.