Buying Time -- 2008

The 2008 reports continue the groundbreaking analysis first conducted in 2000 examining the sponsorship, content and costs of televised state Supreme Court campaign ads.

May 7, 2008

Leading up to the November 2008 election, the Brennan Center released real-time reports on television advertising in state supreme court elections. The 2008 reports continued the groundbreaking analysis first conducted in 2000 examining the sponsorship, content, and costs of televised state supreme court campaign ads. Analyses of advertising over four cycles has culminated in four reports, The New Politics of Judicial Elections, The New Politics of Judicial Elections 2002, The New Politics of Judicial Elections 2004, and The New Politics of Judicial Elections 2006. These studies document the growing threats to fair and impartial courts from big money, special interest pressure, and television air wars.

This year's advertisements are available for viewing on the web and as storyboards. The storyboards contain screen captures of the ads at timed intervals, along with complete text. TV ads and storyboards are provided by the Campaign Media Analysis Group (CMAG). Findings from 2008 were featured in The New Politics of Judicial Elections 2000-2009: Decade of Change.  


State Breakdowns

Alabama | Idaho | Louisiana | Kentucky | Michigan

Mississippi | Montana | Nevada | N. Carolina | Ohio

Texas | W. Virginia | Wisconsin


Real Time Analysis 

Throughout the election season the Brennan Center issued a series of analyses focused on judicial election spending 


Methodology

All data on ad airings and spending on ads are calculated and prepared by Kantar Media/CMAG, which captures satellite data in the nation’s largest media markets. CMAG’s estimates do not reflect ad agency commissions or the costs of producing advertisements, nor do they reflect the cost of ad buys on local cable channels. Cost estimates are revised by Kantar Media/CMAG when it receives updated data, resulting in some fluctuations in the reported ad spending.